Lack of Nationalism and Patriotism of the Filipino Youth Today Essay

â€Å"Lack of Nationalism and Patriotism of the Filipino Youth Today† Nationalism and patriotism both show the relationship of an individual towards his or her nation. The two are often confused and frequently believed to mean the same thing. However, we have lost that sense of nationhood particularly among youth. It wasn’t long time ago when young people here, loved to die for their country. The evident reasons were patriotism and love in their souls for their motherland. But the situation is not so now. Nowadays, if you ask them to die for their country, believe it or not, they either will slap you or laugh out loud at you, thinking it as a frivolous roguery, you are trying to pull at them. Many wonder, if there is a foremost problem, then there must be a solution to it, education reformation, globalization awareness and westernization regulation. Modern education is a major influence for such a situation because the subsequent generation was never taught of patriotic acts and sacrifices of people for their country which resulted in lack of inspiration and moral education also wasn’t encouraged as it should have been. Young people were taught to be self-independent and to only ponder on their well-being. Movies and songs also stopped showing patriotism and partisanship and started making them believe in fantasies, driving them apart from veracity. These are the few reasons why the present generation is devoid of patriotism. I believe that the Department of Education should give also importance on how nationalism be engraved to Filipino youth. Globalization describes the processes by which economies, societies and cultures have become integrated through communication, transportation and technology. It is a new form of culture that knows no boundaries and is spreading globally which is quite alarming. Youth tends to be blind about the process of globalization in our country. For me, having knowledge about social culture is such a big count for patriotism. Westernization is a process whereby societies come under or adopt Western culture in areas such as industry, technology, law, politics, economics, lifestyle, diet, clothing, language, alphabet, religion, philosophy, and values. This particular process plays a big role in lack of nationalism of the Filipino youth today. Idolizing Korean-pop, adulating  imported products and simulating foreign fashions are the norms. In this case, parents and teachers or authorities must not tolerate those actions. They should be the first to encourage youth about nationalism and patriotism. The nation built by today’s youth will be the nation they pass along to their own children. If young people today wish their children to have an America of freedom, the young people of today must protect and defend that freedom by supporting our country’s greatness and working to make her ever better. The youth of today owe a debt to those of the past who sacrificed, worked hard, and even died to build us a free nation. To keep faith with those who have gone before and upon whose toil and sacrifice the nation was built, youth need to show patriotism. Through education reformation, globalization awareness and westernization regulation, nationalism and patriotism will not be lost among Filipino youth.

Cycle Incense Sticks

â€Å"Everyone has a reason to Pray† 1 Established in the year 1945, Cycle Agarbatti was a well-respected and much preferred brand when it came to their target audience, being deemed a ‘trustworthy’ and ‘traditional’ brand. However, over the years, things had changed – access to technology increased, competition increased, nuclear families increased and so did the presence of internet in one’s life. Given this context, and given that Cycle wanted to connect with the youth, being ‘traditional’ wasn’t all that desirable any more.So the challenge was to make the category and the relevant for that part of society that had not given them a thought yet. Out of all the things that divide this country, class, caste, creed etc. , there was only one unifying factor – Cricket. In our country, it is equivalent to a religion, where Sachin is revered as the God. The entire nation had hoped that the personal success of Sachin Tendulkar and the collective success of the ICC Cricket World Cup 2011 would coincide in one grand affair.We won the cup, but a huge chunk of the cricket crazy nation was not appeased as their God stood at a precarious juncture in his 22 years of cricketing action. It was just a matter of time. All communication in this category has been established within the realms/ confines of prayer, both as a concept and a creative hook. Building brand salience for Cycle brand was the key and had to explore, create and exploit opportunities where one would have to leave reason to rest and just had to keep the faith. 2The answer to all prayers and a long and tiring wait came in the form of Sachin Tendulkar’s 100th international century on Mirpur on 16th March 2012. The maestro became the first cricketer to notch up 100 international centuries when he scored 114 against Bangladesh in the Asia Cup ODI tournament. And when he did, all he did was to look up and thank his God. This became the intervention point for Cycle with the message â€Å"Everyone has a reason to Pray†. It took Sachin over a year to score his 100th 100.And when it did, he thanked god. 3 What makes the innovation differentiated and unique? Twists and turns in cricket cannot be predicted. We managed to creatively and contextually place a brand message without being a part of the desi commercial blitzkrieg with vada pavwallahs, gola vendors and cola giants and spending crores celebrating the same. The scale of execution Every leading newspaper was going to cover Sachin’s 100th 100. There were going to be half page, full page and page on page coverage of the same.And our message was present on each such page. There were several pictures of Sachin in the coverage. But our brief was very clear: we would only have our message published in newspapers which had THAT picture of Sachin looking up, to thank god at the momentous occasion of his 100th 100. There were 6 publications who agreed to do so. Deccan Herald, Prajavani, Hindustan Times, Vijay Karnataka, Hindu and DNA with all their editions were chosen to populate this simple yet contextually relevant message.The brand message only occupied around 635 sq cm beneath Sachin’s picture which was set in over 5000 sq cms of editorial coverage across publications in ONE day. There are several ways in which a brand can populate their message: Spending money’s to create opportunities Vs. Latching on to events or occurrences fitting the brand ideology. Scenario 1: If we were to rope in Sachin as a brand ambassador, create a campaign for his 100th 100 and then celebrating it in media – it would mean an easy twenty crore + spends for us.Scenario 2: Instead, we managed our money by celebrating his win in a smart way and plugging the extremely relevant brand message 4 The Campaign won the ‘Big Bang Award 2012’ from AD club Bangalore. Our Media agency DDB Mudra MAX won the gold in the category PRINT INNOVATION. The parameters for the award selection: 1) The simplicity of the idea- (all great ideas are simple) 2) The brilliant brand fit 3) The execution 4) Cost effectiveness-in a way Sachin became our idea ambassador for ‘Everyone has a reason to pray’ at zero cost. 5 C S S UD E A E T IS

Napoleon Was A Child Of The Enlightenment Essay

Assess the validity of this statement by using specific policies and attitudes of Napoleon. I think saying â€Å"Napoleon was a child of the Enlightenment† is not correct thing. It is true that he strengthened the France world power, but he was an absolute dictator that did tyranny and abolished the right that was newly gained. He was a very innovative ruler. But although he won from the every war until he lost from the war with Russia, and enjoyed the victory, this caused the huge side effects and great social confusion and disorder across the Europe. As the France three national spirits are â€Å"Freedom†, â€Å"Equality†, and â€Å"Philanthropy†, Napoleon spread these spirits to the conquered area. But the problem is as France intended the equality and the royal authority of king was weaker than other, this naturally threatened the power and royal authority to monarchies. This caused Europe conflict each other after the Napoleon domination, Divided by two groups: Maintaining the French spirit that Napoleon spread, and going back to the age bef ore Napoleon domination. Second, after the French Revolution that was held by publics, the gender discrimination was disappeared. This means, the equal rights were given to the women for the first time of the French history. But as he accessed the power, he abolished this big revolution and change for increasing the stability or France.

Using Teams in Production and Operations Management Essay

Using Teams in Production and Operations Management - Essay Example A fundamental accountant should be conversant with information research and gathering (Pedneault, Rudewicz, Silverstone & Sheetz, 2012). This skill is very important in the field of forensic accounting because to be able to undertake an investigation the accountant will first have to obtain all the information concerning the company. It is also needed since if for example conducting a research about fraud, the forensic accountant should be able to find all the information about the auditors of the company, the management and all other people concerned with the financial matters of the company. The relationship between this skill and its application in the business is that since a business is conducted by a large number of people and contains a wide range of information, it will thus require a forensic accountant who can search for the information. Analytical; a second skill to be possessed by a forensic accountant is the skill of analysis. He or she should be able to analyze data items critically and all information gathered should be scrutinized keenly to come up with all the minor details which might be taken for granted. This skill is needed since it enables the accountant obtain results which are not compromised. He or she will also be able to maintain high standards of accuracy in his work. This skill is very important in business operations because, fraud in a company is usually carried out by highly qualified people and thus they will use all ways to hide this fraud. Thus, to identify it, the forensic accountant will need to conduct and in-depth analysis. Investigative and communicative skills; a forensic accountant should be able to conduct a thorough investigation on all people concerned with the work being investigated. This is only possible if he or she has good communication skills; where he can question people without hurting their feelings or harassing them. He should not be

Assignment One Essay Example | Topics and Well Written Essays - 1000 words

Assignment One - Essay Example The lives of Giovanni and Lusanna further portray the differing social statuses of women as well as the role they play in the revitalization. On the other hand, the lives of Martin and Bertrande show the arising events throughout the lives of this couple. However, all these events come back to a common ground, which is love. Love then grows and ends with marriage, and at this point, its relationship with law starts to develop2. These two stories about lives of two different couples are similar in a number of ways. To begin with, both stories reveal a lot of love between the couples, which in turn leads to marriage. According to the story about Giovanni and Lusanna, for instance, the theme of love proves to prevail on their day of marriage. The author states that their lives together proved that marriages actually happened out of love, not arrangements by parents. This means that two people had to come together and have a relationship before getting married to each other. Consequently , it served to enhance how much they knew each other and gave time for the two families to familiarize with each other. Similarly, the lives of Martin and Bertrande develop the aspect of marriage. Their story begins with the two getting married. Although their first appearance in the story is when they are teenagers, the author straight away drives us to the wedding ceremony. The usual procession then takes place after paying the bride’s dowry, and the wedding ceremony is over. However, with them it occurs in a much-unexpected manner. This renders marriage as a tremendously significant aspect in the story since it introduces it. In addition, the couples in each story go through a marriage ceremony perhaps with the intent of sealing their relationship and making it public. Furthermore, both stories incorporated the facet of law in them. In the life of Giovanni and Lusanna, her representation by her brother in the archbishop’s court incorporates the aspect of law. As men tioned in the Florence law, women could not represent themselves, but instead their legal guardians presented their cases. The author also explains the use of law to fight for the rights of women. Nevertheless, in the life story of Martin and Bertrande, law was a pivotal aspect in resolving disputes. The characteristic of law developed when Martin came back to their home and out of nowhere claimed himself as the rightful heir to the family’s wealth. Martin demanded that he get his portion of the inheritance despite his disappearance. He made it worse by threatening his uncle, who now headed the family, that if he did not give him his inheritance, he would take the disagreement to court. This tells the reader that people in the story recognized the presence of the courts, and they were subject to its ruling. Conversely, both stories had disagreeing aspects, for instance, the social interactions. In the lives of Giovanni and Lusanna, there is a clear background of social intera ctions, as opposed to the story about Martin and Bertrande. Additionally, in Giovanni’s and Lusanna’s lives, the entire process diffuses into the story in a progressive manner, perhaps in the effort to explain their background. Although support of premarital relationships was minimal in their times, people still engaged themselves in premarital intercourse. This explains the realities of

Summary Essay Example | Topics and Well Written Essays - 250 words - 161

Summary - Essay Example to involve the OSHA under the cooperation program, Voluntary Protection Program (VPP), that encourage training and union reputation to keep worker injuries at a minimal rate, given that organizations are usually too focussed on their products and services to attend to the safety concerns of workers (Maguire 46). This action plan will involve all the major functions of the organization. A statement of conditions will be made. This is a guideline on the measures to be taken in case of safety emergencies. On the grounds and equipment, the material and equipment used in the production will be upgraded to modern standards so as to avoid safety violation. Modern equipment is computerized and safer because activities that are sensitive and risky are carried out by the machines instead of workers who are prone to error, one of main causes of accidents. The working condition of the equipment and materials is essential in ensuring the safety of the workers. Managers from the moulding, maintenance, and the assembly departments will be important in ensuring that the regular checks are made on the equipment to ensure the working condition is up to standard. To ensure the safety of employees, all the safety policies including the safety regulations, including the OSHA regulation will be incorporated, and those in contempt will be punished. A strict drug policy will be incorporated to ensure the safety of the workers and their colleague. This policy will apply to all the members of XYZ from the highest rank to the lowest rank. Risk assessment schedules will be conducted regularly in each department. The General Manager will demand consistent assessments regarding the activities of the workers and the conditions of the working environment. In implementing the action plan to raise the safety standards of the workplace, the management will initiate a multi-stakeholder plan to streamline the safety efforts of all the players. This will entail improving the both employee and

Organizational commitment Assignment Example | Topics and Well Written Essays - 500 words

Organizational commitment - Assignment Example Mangers should build team work through sharing of ideas with employees. Engaging workers in an exchange of ideas is very important for positive feedback (Staw, 2003.p28). This also helps managers to obtain immediate solutions to any problem facing an organization. Since mangers are concerned with setting of company’s target, they should adequately inform their workers about company’s objectives to make them aware of what is expected of them (Doyle, 2003.p.35). Through effective communication, managers will be able to establish lasting relationship with the workers. They will be able to build strong working team which will be monitoring and correcting each other (Liff, 2007, p.67). This will also save the managers time and struggle to handle internal disputes within the organization. Through effective communication, managers should involve their employees in looking for solutions to challenging problems in the organizations. They should provide opportunity for each staff member to contribute their ideas and should value and respect all employees’ opinions (Staw, 2003.p.37). This will otherwise demoralize individuals hence lowering their morale. Furthermore, different people will have different ideas and therefore, managers will have an opportunity to select the best from the employees’ ideas (Doyle, 2003.p.49). The management team should support the working team by creating an enabling environment in relation to their work (Doyle, 2003.p.39). This results to overall productivity of the workers and a feeling of satisfaction in their job. The managers should review the duties and responsibilities of the workers so that they get engaged in demanding activities to inspire their minds (Staw, 2003.p.67). However, before this is implemented, they should ensure that their working terms and conditions are also improved for the workers to feel appreciated. This should also be based on individual skills and

Consumer Behaviour Research Proposal Example | Topics and Well Written Essays - 750 words

Consumer Behaviour - Research Proposal Example They undergo a difficult process in their attempts to select and choose goods. Lack of information by consumer about products is a core setback encountered by consumers around the world (Solomon, 2011). It is said that more than 60% of consumers are unaware of the various products as well as services that are in the market. Despite the products having price tags, the consumers are always want to know more about the product characteristics. Thus, customers want in most instances get deep information of a product’s particular behavior. This research project seeks to assess the various procedures that consumers go through while trying to select goods and services. To achieve the objectives, a cross sectional study will be done to gather information. The data will be gathered using structured questionnaires. The questionnaire content will capture issues regarding French intervention and the impacts of the war as well as French intervention on businesses in the region (Kardes, Cronley & Cline, 2011). The perception of African leaders as well as activities regarding international community intervention will also be looked into. Finally; demographic information will also be gathered. This will provide primary data. Secondary information will be gathered from books, journals and other published information from credible sources like the United Nations website. Participant observation will be used to augment data captured in the questionnaires. Focus group discussions will also be held so as to capture qualitative information. A guide will developed to be used during the focus group discussion. Each focus group will consist of about 9-10 people and will last for about two hours. A web site will be displayed in the internet. Anyone who will click on the site will be directed to a page where there can give their comments France military intervention in Mali and the impacts on business on the region. Eligibility information will be displayed before the actual

Describe the most challenging obstacle you've had to overcome Essay

Describe the most challenging obstacle you've had to overcome. Discuss its impact on your life. What have you learned from the experience How has overcoming this obstacle shaped who you are today - Essay Example According to me, I had answered the question right but the laughter that came from the student directly told me that something had gone a mess. Hands were up; so I was wrong. For long in my new school, I was not able to get any answer right even in Mathematics that I had always been on top in my former school. The life of embarrassments continued, and I was always the laughing stock in my class. Everybody was convinced that I was a minor. The only thing I ever enjoyed at my new school was the evening sound of the bell. It meant going home, and a burden is lifted. My mother later realized my problem in school, and she always told me that I can do much better and be on top of everybody. I had always known my mother to be right, and I was convinced I could be on top of everybody. I never wanted to be the cause of laughter in class. I never wanted to be embarrassed again. All these instilled hard work in me. My ‘motto’ was to do more than what was expected in me so that I be a free man. By extra reading and consultation with teachers and fellow students, everything started working my ways. At one point I could answer a question that no student could. I started making friends even with those who could not even greet me when I was thought to be at the bottom of the class. Even the brightest in the class wanted me to explain a concept for them. I have learnt that when you do the best and excel, you be the center of admiration. Everybody will want to hang out with you just to borrow the simple ideas you have. Additionally, I have also come to realize that with determination and hard work one can be the best and be on top of everybody (Mathews & Amazon.com (Firm), 2009). I have again realized that no hard work go unrewarded. Lastly, I have come to believe that anybody can be the best when he wants. I am a proud doctor today just because I learnt that if I do things

Poverty in America Essay Example | Topics and Well Written Essays - 1500 words - 1

Poverty in America - Essay Example These figures imply that there are about 37 million people well below the poverty threshold as at end-2004. In view of the above, steps on how to alleviate poverty in the country must be efficiently programmed. In order to address the heart of this matter, legislators and private sector should have an understanding of key issues regarding poverty and the poor people in the US. The lives of those people bordering or below the poverty line are controlled by myriad factors which should be taken into consideration. This paper provides an overview of the profile of poor people and discusses how economic and social factors such as availability of job opportunities, prevailing wage levels, single parenthood, level of education, housing, health, mental illness and substance abuse among others affect the poor in America. The poverty line is defined by the Census Bureau as a threshold level of total money income, which includes wages and salaries, self-employment income, interest income, social security and welfare benefits, alimony and unemployment compensation, received by all family members on an annual basis. The threshold set varies depending on the number of adults and children in the family. As at end-2004, a family with two parents and two children required $19,157 to be above poverty line. A family headed by a single parent with two children needed $15,219 to elude poverty. On the other hand, a single elderly person needed $9,060 to answer day-to-day needs. Those who fall within the said levels are deemed poor. (Cadena & Sallee) As mentioned, poverty rate rose to 12.7% in 2004 from 12.5% in 2003. The increase in poverty is attributed to the decrease in real earnings. This means that, although relatively more people who wanted to work had jobs in 2004 than in the previous year, many have earned less after their earnings are adjusted for inflation. (Cadena & Sallee) The median earnings fell by 1.0% and 2.3%, for women and men working full time, respectively. The increase in poverty level is also considered to be concentrated among native-born non-Hispanic white Americans between the ages of 18 and 64. (Cadena & Sallee) Job Opportunities One of the primary factors affecting poor people is the availability of suitable employment. This is vital since it is mainly from the earnings gained from working that people are able to meet their needs and required sustenance. It is observed though that limited job opportunities as well as the prevailing low wages contribute to the persistence of poverty in America ("Hunger and Poverty in the United States"). The minimal wage for unskilled workers and some employment barriers for poor job seekers are deemed to perpetuate poverty (Mangum, Mangum & Sum). Albeit as much as 50% of all those considered living in poverty are actually working, their jobs pay minimal wages barely enough to cover their basic needs and that do not keep up with the rising inflation. In this regard, these people still fall under the poverty line. These conditions are aggravated by the fact that the working people in poverty are not able to receive social welfare benefits from the government as their earnings make them ineligible for government assistance. (Giddens) In order to make ends meet, some people are forced to get an extra job. Given the rising cost of living, one job may not be

Group Dynamics and Interaction Essay Example for Free

Group Dynamics and Interaction Essay In Week One, you will choose a generic organization (manufacturing plant, hospital, etc.). Assume that you are a hired consultant for this organization. You have been asked by the president of the organization to prepare a background paper on the results of your research and to make recommendations to improve group productivity in the organization. Your research has identified the following problems: 1. Role conflicts within groups 2. Communication problems among group members 3. Lack of cohesiveness in groups with diverse members 4. Excessive intergroup conflict In an eight- to ten-page paper, include the following: 1. Introduction clear explanation of the type of organization 2. Explanation of how each problem could impact a group’s productivity (use examples to illustrate points) 3. Recommendations to resolve each problem 4. Suggestions, based on your knowledge of group dynamics, for a company-wide training program on best practices for group productivity 5. Conclusion/Summary Do not borrow notes from other students. You might think it is okay to use notes from another student, but you can not be sure they are as diligent as you. You could be getting half the information or short cut codes that only make sense to the original note taker. In this work MGT 415 Week 5 Final Paper you will find the overview of the following topic: Group Dynamics and Interaction. Group Behavior in Organizations. Business Management Focus of the Final Paper In Week One, you will choose a generic organization (manufacturing plant, hospital, etc.). Assume that you are a hired consultant for Do not borrow notes from other students. You might think it is okay to use notes from another student, but you can not be sure they are as diligent as you. You could be getting half the information or short cut codes that only make sense to the original note taker. Business Management Focus of the Final Paper In Week One, you will choose a generic organization (manufacturing plant, hospital, etc.). Assume that you are a hired consultant for this organization. You have been asked by the president of the organization to prepare a background paper on the results of your research and to make recommendations to improve group productivity in the organization. Your research has identified the following problems: 1. Role conflicts within groups 2. Communication problems among group members 3. Lack of cohesiveness in groups with diverse members 4. Excessive intergroup conflict In an eight- to ten-page paper, include the following: 1. Introduction clear explanation of the type of organization 2. Explanation of how each problem could impact a group’s productivity (use examples to illustrate points) 3. Recommendations to resolve each problem 4. Suggestions, based on your knowledge of group dynamics, for a company-wide training program on best practices for group productivity 5. Conclusion/Summary

Creating an atmosphere of tension Essay Example for Free

Creating an atmosphere of tension Essay Compare the opening scenes of two film versions of Great Expectations and review how effective they are in creating an atmosphere of tension.  The widely known book Great Expectations by Charles Dickens has many film adaptations, but during this essay I will be concentrating on two particular versions, the 1945 version, directed by David Lean and the 1997 version, directed by Julian Jarrold. During this essay I will be reviewing how effective each of these openings are and comparing them. Camera Angles are clearly the most important factor at creating an atmosphere of tension in the opening of this film. For an audience of today the camera angles and shots, from the later version directed by Julian Jarrold is much more effective at creating tension, as the short, snappy changes between shots such as jump shot to the grave yard, close up on the convicts feet, jump shot, Pips face, jump shot, close up on the convicts feet again etc. This fast action keeps the audience engaged and they always have something to be looking at. Also Julian Jarrold cleverly uses sea gulls for two of the shots, to show that maybe something scary, that cant be shown on screen is happening and also can be compared to Pip trapped by the convict unlike the free, flying birds. This provokes the audience to wonder what might be happening and want to carry on watching to find out. However David Lean doesnt make much use of the Camera angles, and in effect his opening of the film isnt as interesting or engaging. In total David Lean uses about 10 different shots which compared to Julian Jarrold is nothing. But both directors use a similar shot during the opening, David Lean uses a long shot and Julian Jarrold uses a long shot, zooming in on Pip while on the marshes to show the setting of the film and to show how small and vulnerable Pip is. As well as the camera angles and shots the music and sound effects accompanying them play an important role at creating tension. In the opening credits of the earlier version, directed by David Lean, the music accompanying the credits convinces the audience with its happy, jolly, music that the film is going to be exactly how the music sounds, happy, jolly etc. but the actual opening of this film version is the total opposite, portraying a dark miserable opening to the film. Whereas Julian Jarrold in the later version, opens the scene with one long note of eerie, mystical music to set the atmosphere of the film. He also changes the speed in which the music is played, slowing it down in places to suit what may be happening the film. At the start of David Leans version he uses the older Pip to narrate from the book Great Expectations, which is lighted by a spot light, this isnt very effective as it tell the audience that Pip is still alive at the end, leaving some of the suspense out of the scene. David Lean uses a number of sound effects such as bird noises to make the marshes sound wild and tries to create tension by using the creaking of trees and rattling of chains on the convict. As the technology was not as well advanced in 1945 as it is today the sound effects are obviously not as good as the 1997 and this can make the film seem inadequate compared to Julian Jarrolds version. Similar to David Lean, Julian Jarrold uses a wide range of sound effects to show the wildness and desolate marshes, but he also uses sounds such as foot steps and heavy breathing which interrupts the music at times. Although David Lean contradicts the film with the music, he uses the weather effectively to set the atmosphere, using strong wind, that whistles in the vast open marshes, to show how desolate they are. In the later version, Julian Jarrold doesnt use the weather to set the mood, he uses clear blue skies, but he uses the sky to show the time changes, for example, when Pip is running home the sun is setting, to show that it is evening. Both directors have used similar sets for the marshes, flat, desolate areas to convey how small and alone Pip is. David Lean uses quite an open area for the graveyard which isnt that effective. Julian Jarrold however uses a long grassy field which is very enclosed where Pip is being chased toward the graveyard by the convict, which suggests Pip is being hunted like a wild animal. He uses this enclosed space to relate to todays audience. Both directors have chosen to light Pips face, as a sign of good and keep the convicts face dark, as a sign of evil. A c lassic thing that most directors tend to use. Both directors for the cast of the convict have ventured down similar paths. Using well built, ugly, bald and strong man for the role of the convict, that towers over Pip to show how small and venerable he is. The convict wear dark, dirty and ripped cotton clothing, to show that he has had a rough journey and has chains and an iron on his leg to show that he is a escaped convict. On the contrary the directors have chosen almost opposite actors for Pip. David Lean chose a blonde haired, blue eyed baby faced, neat and innocent looking boy, giving the impression he is a polite well behaved boy and Julian Jarrold chose a brown haired boy, with longish messy hair, brown eyes and a rough, rugged, cheeky look about him, to suit todays audience and meet their expectations of a boy of that age, so its easier for them to relate to the film. David Leans Pip wears a scarf, shirt, waist coast and slightly short trousers showing that he is poor and Julian Jarrolds Pip wears short trousers and a sh irt, which is very dirty and ripped. David Lean chooses to stay very close to the script in the book and the script is almost the exact writings from the book. But Julian Jarrold however decided to use none of the script and let the actions speak for themselves, in the whole of the opening only one word is said, which is MUMMY which is said by Pip.  In conclusion both films are effective at creating an atmosphere or tension for each of the targeted audiences. As the version directed by David Lean was made in 1945, people had different interests, so that particular version shown to an audience today may not be that effective as the later version directed by Julian Jarrold.

Communication Processing In Modern Times Cultural Studies Essay

Communication Processing In Modern Times Cultural Studies Essay Nowadays, communication is become more important as it is used not only in business purpose, but also used widely in our daily life such as usual conversation or studies. While in hospitality and tourism industry, communication not only is use between customer and staff, but also use within the staffs in the organization. Besides that, communication also can be used to train staff in the hotel. If the communication did not go well in both conditions that are stated above, problems will occur and will also cause inconvenience to the hotel. This might bring up the problem of customer complain or mistake occurring when the operation of the hotel is going on. The definition of communication can be defined as transmitting information or exchanging message between two or more person. The communication process can be done by using the method of performing word, tone of voice or body language from one to another person. If without communication, other people might dont know what the person w ant or what the person want to say. So, it is important that a good communication process is carrying out when there is communication going on. 1.2 The communication process In a successful communication, it is very important that the sender send a clear message to the person he want to tell to. This will make the receiver get the message accurately and understanding it on the spot. Below is the figure of the process of communication that has been carrying out. In figure 1, it shows that the flow of a successful communication process. The communication process has involved two parties which are the sender and also the receiver, the message that is used, and also the type of how to transfer the messages. Besides that, the message that is send by the sender first are usually influenced by the senders personality which is the background of the sender, the sender education, and also attitude toward the receiver and so on. 1. Think meaning of message In the first element of the communication, it is focus on the sender part which the sender has something to tell other people about the idea or information that came out from his mind. The inspiration of the message that the sender want to tell might come from daily life, education, memories or task that had been given. Not only that, the sender also need to express the message clearly, directly and make it as simple as possible in order to let the receiver clear about the message. After that, the sender will choose the person whom he wants to tell to. 2. Express meaning in word, symbol In the second element, it is about the sender will express the message that they want to tell to the receiver through word, symbol, tone of voice, or body language. Besides that, there is few form of communication that the sender can use which is through verbal, nonverbal, written, representative visual and representative aural. 3. Transmits message (tell or write/send) In the third element, it is also the sender part that he will transmit the message to the people that he wanted to tell to. This can be done by transmit the message through telling the receiver the message, write the message out to the receiver, or send the message through e-mail to the receiver. While for the most important is, the message sent by the sender must be clear and easy to be understand by others. 4. Receive message (hear or read) In this element, this is the receiver part to receive the message that sent by the sender. The receiver will receive the message by hearing when the sender is telling the message. Besides that, the receiver also can receive the message by reading after the sender wrote down the message. 5. Translate word, symbols In the fifth element, it is still the receiver part that he or she will translate the word or the symbol that is sent by the sender into the way that the receiver understands. If the receiver doesnt understand what the sender is telling, it means that the communication process is not successful. So, when the sender is sending the message, he or she must make sure that the message that is sent is clear and direct on the spot. 6. Understanding and accept meaning In the last element, the task of the receiver is to understand and accept the meaning that the sender had sent to him or her. After the receiver had understood the message sent by the sender, the communication process will proceed to the first element again. If the communications fail, the process has to start over again. So, it is important that the sender send a message that is clear and easy to be understood by the receiver. 1.3 Form of communication use in hospitality industry For nowadays, communication can be divided into many forms that we usually will use in daily life such as verbal communication, nonverbal communication, written communication, representative visual and representative aural. While for hospitality industry, it also includes all of this form of communication when facing either with customer or the staff in the organization. First of all in hospitality industry, verbal form is the most common form of communication that is use when facing with guest and staff in the hotel. The definition of verbal communication means when the sender talk to the receiver, the sender will directly speak to the receiver by face to face or by through telephone. For example, the front office staff will communicate with the customer by face to face when the customer check in to the hotel. Besides that, verbal communication also occur when the customer call up to the front office staff to make a reservation in the hotel. While for nonverbal form of communication, it is also widely used in hospitality industry. The meaning of nonverbal communication means the message is send through two groups which is directly and indirectly. Directly nonverbal communication means the message is send through sign or similar gesturing while indirectly nonverbal communication means that the message is send through expression, physical attitude and so on. For example, the sign board that is used to warn the customer about the wet floor is an example of directly nonverbal communication. When the staff of the hotel saws a customer passing by and smiles to the customer, it is also a type of communication which is indirectly nonverbal communication as the action of smiling to the guest is the meaning of welcome. While for written form of communication, it also can be founded in hospitality industry. Written form of communication means that the messages are send through letters, notes, instruction, and book, manual and so on. For example, when a customer leaves a note on the room table for the staff in the hotel, this shows that a written communication has happen. Apart from that, the usage of representative visual also can be found in the hospitality industry. Representative visual means that the message is send through by painting, poster, or advertising display. For example, many hotels will advertise their hotel through newspaper as many people are reading it. This not only can communicate with other people, but also can reach the promotional purpose. It will also attract more people to come into the hotel. At last, hospitality industry also using representative aural as one of their communication process, the definition of representative aural can be say as the message is shown by musical form, promotional jingle and so on. For example, some hotel will use radio as one of their communication method. Some of the hotel will advertise their hotel when there is some event going on. 1.4 Conclusion In conclusion, communication has plays an important role in many business industry. Not only in daily life, but also in hospitality industries where it is the skill that used the most and there are many communications happen from time to time such as talking with the customer, greet to the customer. A good communication process have to be carried out successfully in order to make sure that the message is convey to the correct purpose and correct way. If not, mistake or problem might occur when things are going on. Not only that, misunderstanding also will occur and will cause arguing problem to happen. Conflict will also occur if the communication process did not success. So, it is necessary that make sure the communication is going on smoothly. Besides that, when sending a message, the message must be very clear and simple in order to make sure the message successfully send to the receiver.

Right, Wrong and Everything In Between Essay -- Ethics, Morality

In the fields of education and psychology, scholars generally advocate increased moral education in hopes of instilling in children a desire to develop their own character (Huitt, 2004; Nucci, 2008). Nucci (2008) argues that while all of the social concerns in the United States are not intrinsically moral, there exists a linkage between social issues and the decline of moral values. Claiming that the ongoing debate on morality in today’s youth relies too heavily on uninformed personal views, he urges the public to revisit the scholarly literature with its methodically conducted research (Nucci, 2008). Therefore, in order to further the development of society in the areas of moral responsibility and ethical behaviors, the need to investigate moral development of children, acknowledge a number of potential factors involved in this process, and ascribe points of its future direction becomes ever more time-sensitive. The following summary and discussion points derive from one-on-one observations and responses recorded from a multiracial 5-year-old boy in Philadelphia, Pennsylvania whose parents are both Christians. He was clinically interviewed in his house, specifically in his own room that he solely occupies, without the presence of his parents, who were in the dining room at the time. During my interview session, because he was familiar with setting and the objects within, frequent distractions arose, yet whenever the boy gave his response to the question or situation, he did so coherently. Similar to the study of 5- to 9-year-olds conducted by Wainryb et al. (2004), the interview initially probed the boy’s sense of right and wrong. The findings show that this boy encourages sharing and will report classmates to the teacher for... ...ited Berkowitz, M. W., & Grych, J. H. (1998). Journal of Moral Education, 27(3), 371-391. Hoffman, M. L. (2000). Empathy and moral development: Implications for caring and justice. New York, NY: Cambridge University Press. Huitt, W. (2004). Moral and character development. Educational Psychology Interactive. Valdosta, GA: Valdosta State University. Kohlberg, L. (2008). The development of children’s orientations toward a moral order: I. Sequence in the development of moral thought. Human Development, 51(1), 8-20. Nucci, L. (2008). Moral development and moral education: An overview. Social and Moral Development and Education. Wainryb, C., Shaw, L. A., Langley, M., Cottam, K., & Lewis, R. (2004). Children’s thinking about diversity of belief in the early school years: Judgments of relativism, tolerance, and disagreeing persons. Child Development, 75(3), 687-703.

The Bildungsroman and Pips Great Expectations Essay -- Great Expectat

     Ã‚   On the surface, Great Expectations appears to be simply the story of Pip from his early childhood to his early adulthood, and a recollection of the events and people that Pip encounters throughout his life. In other words, it is a well written story of a young man's life growing up in England in the early nineteenth century. At first glance, it may appear this way, an interesting narrative of youth, love, success and failure, all of which are the makings of an entertaining novel. However, Great Expectations is much more. Pip's story is not simply a recollection of the events of his past. The recollection of his past is important in that it is essential in his development throughout the novel, until the very end. The experiences that Pip has as a young boy are important in his maturation into young adulthood. These elements are crucial to the structure and development of Great Expectations: Pip's maturation and development from child to man are important characteristics of the genre to which Great Expectations belongs. In structure, Pip's story, Great Expectations, is a Bildungsroman, a novel of development. The Bildungsroman traces the development of a protagonist from his early beginnings--from his education to his first venture into the big city--following his experiences there, and his ultimate self-knowledge and maturation. Upon the further examination of the characteristics of the Bildungsroman as presented here it is clear that Great Expectations, in part, conforms to the general characteristics of the English Bildungsroman. However, there are aspects of this genre from which Dickens departs in Great Expectations. It is these departures that speak to what is most important in Pip's development, what ultimately ma... ...ates Dickens rejection of the middle class values of marriage and "success," the values celebrated and elevated by the traditional, middle class genre of the Bildungsroman. Dickens believed that basic moral values such as generosity and kindness were to be elevated; that the material world was irrelevant to a man's worth. Dickens still creates a novel of development - a Bildungsroman - but the fact that Pip's development is complete only in Dickens' rebuff of many of the traditional traits of the Bildungsroman shows what Dickens believed truly made a gentleman: goodness.    Works Cited Buckley, Jerome Hamilton. Season of Youth: The Bildungsroman from Dickens to Golding. Cambridge: Harvard UP, 1974. Dickens, Charles. Great Expectations. Ed. Janice Carlisle. Boston: Bedford, 1996. Kaplan, Fred. Dickens: A Biography. New York: Morrow, 1988.   

Heat transfer of nanofluids in turbulent pipe flow :: Technology, Nanofluids

Heat transfer of nanoparticle suspensions in turbulent pipe flow is studied theoretically. The main idea upon which this work is based is that nanofluids behave more like singlephase fluids than like conventional solidï€ ­liquid mixtures. This assumption implies that all the convective heat transfer correlations available in the literature for single-phase flows can be extended to nanoparticle suspensions, provided that the thermophysical properties appearing in them are the nanofluid effective properties calculated at the reference temperature. In this regard, two empirical equations, based on a wide variety of experimental data reported in the literature, are used for the evaluation of the nanofluid effective thermal conductivity and dynamic viscosity. Conversely, the other effective properties are computed by the traditional mixing theory. The novelty of the present study is that the merits of nanofluids with respect to the corresponding base liquid are evaluated in terms of global energetic performance, and not simply by the common point of view of the heat transfer enhancement. Both cases of constant pumping power and constant heat transfer rate are investigated for different operating conditions, nanoparticle diameters, and solidï€ ­liquid combinations. The fundamental result obtained is the existence of an optimal particle loading for either maximum heat transfer at constant driving power or minimum cost of operation at constant heat transfer rate. In particular, for any assigned combination of solid and liquid phases, it is found that the optimal concentration of suspended nanoparticles increases as the nanofluid bulk temperature is increased, the Reynolds number of the base fluid is increased, and the length-to-diameter ratio of the pipe is decreased, while it is practically independent of the nanoparticle diameter. The usual design requirements for modern heat transfer equipment are reduced size and high thermal performance. In this connection, in the past decades a considerable research effort has been dedicated to the development of advanced methods for heat transfer enhancement, such as those relying on new geometries and configurations, and those based on the use of extended surfaces and/or turbulators. On the other hand, according to a number of studies executed in recent times, a further important contribution may derive by the replacement of traditional heat transfer fluids, such as water, ethylene glycol and mineral oils, with nanofluids, i.e., colloidal suspensions of nano-sized solid particles, whose effective thermal conductivity has been demonstrated to be higher than that of the corresponding pure base liquid. The main results of prior work on pipe flow, that is undoubtedly one of the most investigated topics in the field of convection in nanofluids, clearly show that nanoparticle suspensions offer better thermal performance than the base liquids at same Reynolds number, and that heat transfer increases with increasing the nanoparticle

Bus 642 Week 2

Page 50 1 – A Competitive Coup in the In-Flight Magazine. What are the most prudent decisions she can make about her responsibilities to herself and others? The most prudent decision that she can make to herself, her organization and the competition is to turn the document over to one of the airline personnel. She should continue on with her research because even though she saw the competitor’s results she may be able to find more information that may change the end results. She should also inform the organizations ethicist along with her manager.What are the implications of those decisions even if there is no violation of law or regulation? The implications of her actions are more personal values along with showing her manager, the airline personnel, and the competitor’s organization that she works for an ethical organization and that she herself is able to conduct herself in a manner that is a positive reflection of her organization. Page 155 Terms in Review 1 – Distinguish between the following: A Exploratory and formal studies. Exploratory studies tend toward loose structure with the objective of discovering future research tasks.The immediate purpose of exploration is usually to develop hypothesis or questions for further research. Formal study begins where the exploration leaves off – it begins with the hypothesis or research question and involves precise procedures and data source specifications. The goal of a formal research design is to test the hypotheses or answer the research questions posed. B Experimental and ex post facto research designs. Experimental or experiment – the researcher attempts to control and or manipulate the variables in the study.Ex post facto design – the investigators have no control over the variables; to do so introduces bias. C Descriptive and causal studies. Descriptive study is if the research is concerned with finding out who, what, where, when, or how much. Casual studies are if a study is concerned with learning why – that is, how one variable produces changes in another. 2 – Establishing causality is difficult, whether conclusions have been derived inductively or deductively. A Explain and elaborate on the implications of this statement.Casualty or the relation between cause and effect is difficult to establish whether the conclusions have been derived inductively or deductively because anything that affects an effect is a factor of that effect. There can be direct or indirect factors that affect an effect. B Why is ascribing causality more difficult when conclusions have been reached through induction? It is difficult to ascribe causality when the conclusion is reached through induction because one cannot attribute to a specific source or origin when logic was used as the bases for the conclusion.C Correlation does not imply causation. Illustrate this point with examples from business. In my husband’s company they are waiting for the election to determine the future growth of the organization but does the appointment of a republican over a democrat or vice versa really have that much cause and effect. Another example would be people in the UK tend to spend more in the shops when it's cold and less when it's hot doesn't mean cold weather causes frenzied high-street spending. A more plausible explanation would be that cold weather tends to coincide with Christmas and the new year sales. Green, 2012) 3 – Using yourself as the subject, give an example of each of the following asymmetrical relationships: A Stimulus-response A change in Relay for Life directors for in my community lead to a change in volunteer position. B Property-disposition As my husband and get older our priorities changed and are centered more at increasing our for the future. C Disposition-behavior d Property-behavior As I have increased in age my exercise routine has changed to fit my current life style and age.And as I have incre ased in age the quality of my output has increased. 4 – Why not use more control variables rather than depend on randomization as the means of controlling extraneous variables? An extraneous variable are undesirable variables that influence the relationship between the variables that an experimenter is examining. Another way to think of this, is that these are variables the influence the outcome of an experiment, though they are not the variables that are actually of interest. These variables are undesirable because they add error to an experiment.A major goal in research design is to decrease or control the influence of extraneous variables as much as possible. (Extraneous and Confounding Variables and Systematic vs Non-Systematic Error, NA) Using extraneous variables allows one to encounter real life circumstances that controlled variables do not allow. 5 – Researchers seek causal relationships by either experimental or ex post facto research designs. A In what ways are these two approaches similar? Experimental and ex post facto research designs are similar in that this is the power of the researcher to produce effects in the variables under study.B In what ways are they different? † Experimental and ex post facto research designs are different in that experimental research design the researcher attempts to control or manipulate the variables and in an ex post factor the researcher has no control over the variables. Page 388 7 – Your large firm is about to change to a customer-centered organization structure, in which employees who have rarely had customer contact will now likely significantly influence customer satisfaction and retention.As part of the transition, your superior wants an accurate evaluation of the morale of the firm’s large number of computer technicians. What type of sample would you draw if it was to be an unrestricted sample? The type of sample that I would draw if it were to be an unrestricted sample wo uld be a simple sample. This sample would draw its elements from the population. With simple random sampling, the estimates of the mean and variance are unbiased and the precision of the estimate of the mean can be assessed.However, this precision may be low if the sample is not well distributed over the population. It is also likely to be low if the population is variable and the intensity of sampling is low. References: Green, N. (2012, January 2012). Correlation is not causation. Retrieved from Guardian: http://www. guardian. co. uk/science/blog/2012/jan/06/correlation-causation Extraneous and Confounding Variables and Systematic vs Non-Systematic Error. (NA). Retrieved from Pstchology World: http://web. mst. edu/~psyworld/extraneous. htm

Holden Caulfield Literary Psychoanalysis

Holden uses dissociation as a defensive mechanisms, to avoid his self-inflicted emotional distress, by separating his own feelings to suit that of a situation. For example, when Holden learns that Stradlater will be going on a date with Jane Gallagher, he represses his obvious feelings for her and, simply tells Stradlater to â€Å"give her my regards†, saying that he is â€Å"not in the moos right now† (Salinger 42-43). Though he is encouraged to do down and greet Jane, he blatantly ignores it and instead continues to only talk about Jane and his what he can remember about her.This is an example of how Holden repressed his own emotions and did contrary to what he wanted to do. While Holden is out all night, drinking, dancing, and clubbing, he meets Lillian Simmons and dances with her, they are both uninterested and pay no attention to one another, and he realizes that â€Å"she wasn’t listening though. So [he] ignored her† (93). Holden seems to have cast h is antisocial and misanthropic nature aside as he pretends to be interested in things that he clearly dislikes.Holden seems to see himself as a suave popular playboy, but he hints at the loneliness that he is truly feeling, and his desperate want for company when he tries to nonchalantly pass off that he â€Å"tried to get them to stick around for a while but they wouldn’t† (98). He seems unwilling to admit his great yearn to be with other people. As he indifferently describes all the times that his offers were rejected. Holden’s control over his own true emotions conflicts with the actions and words that he expresses.

Amazing Grace Essay

In the movie Amazing Grace was a horrible yet completely realistic conditions of the most poor, rundown neighborhoods and districts in New York City. During the 18th century millions of men, woman and children were taken from their homes in Africa and sold into slavery. Few survived the slave trade was wrong, and to find one who had the courage to stand-up against it seemed impossible. Humanity needed a hero, someone who could establish equally. The movie Amazing Grace tells the account of an Englishman who gave his health and youth to end slave trade. Like hero’s history and literature, William Wilberforce’s story followed the archetype of a traditional hero. William Wilberforce was an example of a common mortal hero. He was a normal, completely realistic person, in that he stumbled many times and often emphasized his humanity by saying, â€Å"Am I not a man?†After years of work without success he felt he had failed, but he still pressed forward. He possessed no extraordinary power or skill, but he rose to the occasion and changed the world. Not only was William one of the few who was disgusted by the slave trade ,he was also one of the select few who had the courage to stand up against it. Someone once said, â€Å"Courage does not consist in feeling no fear, but in conquering fear.†William Wilberforce was an ordinary man, but he was able to overcome fear and be a hero. However, he would not have been able to do it without the help of many friends. Loyal companions have played a large role in many hero stories, and the story of William Wilberforce is not different. William Pitt, the Prime Minister, was William’s best friends. He was able to keep Wilberforce in good standing and also assisted in the eventual success of his bill which banned the slave trade. William Pitt also encouraged him to keep trying. William Pitt was one of the main reasons for his friend’s success. Without him, William Wilberforce would have quit, and even if he had continued trying he would never had been able to pass his bill. Many other heroic friends played a part in William’s success. These included Hannah Moore, a well respected and religious lady, Tomas Clarkson, a passionate and powerful speaker, and Equiano a former slave. Perhaps most important was the role of William’s love, Barbara Spooner. Barbra Spooner was the woman figure in this hero story. She was a huge source of inspiration for William, and her  intellect attracted him. It was Barbra who succeeded in helping William get back on track to save the slaves. Barbra brought William through the darkest moments of discouragement by offering the encouraging words, after night comes day. You still have passion that’s what matters most. William Wilberforce was a traditional hero. Although just a common man, he was able to become the hero humanity needed. Character archetypes, such as William’s friends and his love, as well as situational and symbolic archetypes, occur throughout this story defining it as the legacy of a hero. William however will return to his family, lay his head on his pillow and remember that the slave trade is no more. Through his work to establish equality, William Wilberforce added his name to the list of people who made great sacrifices for the greater good people known as heroes. I think they named it Amazing Grace because it was a hard and amazing establishment, so they named it after the song.

Hewlett-Packard, Inc Essay

Hewlett-Packard, Inc. has been one of the leading IT Company competing with DELL. Throughout the company history, Hewlett-Packard’s top management team has always sought to ensure that the company stays ahead of its competitors. Though this has been the case, strategic decisions made by the company’s past and present CEOs, especially, Carleton S. Fiorina and Mark V. Hurd may differ as much as they may be similar in some ways. During Carleton S. Fiorina’s tenure, the main focus was on the future and all strategic decisions and investments were made for future growth and stability. This kind of investment was at the expense of any decisions that would ensure growth at the time. Fiorina was the HP CEO from 1999 to 2005 and during her tenure the main causes of loss of revenue and market share were due to the fact that she not only focuses on the future rather than current growth but she made investments that seemed costly to the company at the time but which she believed could bring greater revenue growth in the future. Great opposition from managers and some board members, coupled with the scandal on leaked company information saw the company image delve into the negative causing financial damage to the company. According to Evans-Correia (2005), â€Å"Broderick said HP still faces numerous problems. It continues to lose market share to Dell Inc. and its corporate-computing unit, which includes storage, software and server computers, has remained weak and unable to fend off competition from IBM and EMC Corp. â€Å"The company has good technologies, but their to-market strategy has not been effective. †Ã¢â‚¬  Though the merger with Compaq brought increased revenue growth in the future, at the moment the merger was given a go ahead and completed, HP encountered its share of losses that were a little higher than it may have predicted initially and announced publicly. The then CEO, Fiorina, was questioned about these losses and the apparent in-disclosure of these information to the public and board of directors. In his article, Intense Grilling Flusters Fiorina, one of the writers, Burt (2002) reported that â€Å"Just as he had done yesterday, Hewlett attorney Stephen Neal repeatedly grilled the chief executive about internal financial reports that predicted larger revenue losses for 2003 than HP projected in publicly issued statements. † Increasing counterfeit products could also be seen as one of the setbacks that cost HP its revenue, image as well as market share. While the merger with Compaq brought H-P an added competitive edge in the computer hardware manufacture, the acquisition of EDS, an HP Company will now see H-P attain a competitive edge in the IT Services sector. This means that both ventures are almost equally important to H-P in maintaining leadership in the IT industry. The Compaq merger/acquisition was aimed at gaining HP footing in the computer hardware industry while the acquisition of EDS was strategically targeted at giving the company the competitive edge in IT services and customer care. While HP was mainly focused on the sale of printers, expansion to the computer hardware would prove strategic at the time the merger with Compaq was initiated. The moment EDS came on board, expansion and enhancement of the HP outsourcing service delivery was realized. During ex-CEO Fiorina’s tenure, the main strategic choices that were made were aimed at cost cutting and investment in the future with new ventures. While Fiorina focused on new ventures and expansion of the business part of the company, Hurd focused on expansion, growth and retention of employees and enhancement of customer service and support. Fiorina was more focused on sales, high profits and numbers at all costs while Hurd focused on the company tradition of focusing on the employees as well as growth and expansion. While Fiorina went to on to cut jobs so as to cut on costs, Hurd took on a new stand by focusing mainly on all that could be done to maintain the best workers and staff retention as well as customer satisfaction. As stated by Hurd and Lesjak in the HP Annual Report (2008), â€Å"The addition of EDS further expands HP’s comprehensive, strategically assembled portfolio that provides unparalleled capabilities for delivering end-to-end solutions. More importantly, EDS adds a world-class, globally scaled services capability to HP’s established leadership in hardware and management software. † Since inception, the company has proven to be a greater competitor and leading in innovation and customer satisfaction.

LVMH’s company Essay

Strengths LVMH has a strong brand positioning meaning that the company strongly placed itself as a leader in the luxury sector. The company offers more than 60 brands of high value perception and identity to their customers. Due to high customer loyalty, image of their brands and value perception those brands are less affected by economic cycles. Most evidently, LVMH expressed resilience against the economic conditions specifically in 2009 and 2008. This is an indicator that the strength of their brands enables their revenues to sustain growth even through touch economic situations. This is due to their huge customer base across the globe accompanied by their loyalty; thus, making their penetration to new markets with quick. The associations of LVMH with celebrities and major events have enabled them to enhance their luxury positioning. For example, Charlize Theron represents the J’adore perfume by Dior, while Moet & Chandon positioned their communications platform to events like the Oscars and the Golden Globe. Those marketing strategies were aimed in order to increase their brand visibility and recall. Moreover, their customers are targeted successfully through enhancing their brands images. All in all, those associations would eventually augment the luxury and its value that LVMH aims at building. Weaknesses A shortcoming in LVMH’s company is their limited presence in the retail division. This means that the company is highly dependant on sales to retailers. This in turn has caused the company’s luxury goods vulnerable to destocking by their retailers in order to avoid losses. Most evidently, the wines, jewelry, and watches departments were highly affected negatively by the retailers destocking. Therefore, this has made LVMH’s revenues in danger of destocking made by retailers. There is also a weakness evident in the conflict of interest within the company, where LVMH would be categorized into two major segments: fashion vs. liquor markets. However, the company’s broad acquisition of the art  auction market Pury & Luxemborg has been questioned due to some criticism that it adds more burden to LVMH. This is yet another criteria to the conflict of interest believed to be internally dealt within the company. Opportunities The luxury market is believed to be a growing market in the emerging economies. The growing high net worth individuals (HNWI) in a lot of countries across the globe is an indicator that the sales of luxury products are estimated to increase. In effect, LVMH has been focusing in increasing their investment in emerging countries, such as the Middle East, in their hopes that higher growth rates will be evident. Moreover, LVMH was able to assess the trends in those markets specifically in Asia’s market in order to succesfully penetrate them. Hence, the growth of the HNWI’s wealth accompanied by the structure of investments to reach to a broader customer base would intensify and diversify LVMH’s revenue flow. LVMH owes a great deal of their market share to their products on women’s accessories. This would include their brands in handbags, jewelry, and watches amongst many others. Although the fashion accessories has seen a downfall during 2009; nevertheless, it is hinting that it is uprising to a recovery into growth since 2010. Most notably, women handbags were the most notable in the accessories market growth inversely reacting to the market’s decrease during the same time. Those leather goods have been a great indicator in both the men and women’s categories in the market share that there is a high growth of sales and revenue. Even if key markets have been experiencing low growth due to the economic collapse and recovery, the accessories market proves as an opportunity to LVMH for growth. Selective retailing provides an opportunity to LVMH in one of the most growing markets in the world: China. Even though selective retailing has seen a decline in growth due to restrictions in spending due to less amount of travelers; however, China tourism is predicted to show a robust expansion. The economic liberalization; as well as, the constant development and transformation in China boosted their tourism industry. Some indicators  have been predicting that China would be a leading tourism destination by 2020. Therefore, LVMH has been focused on launching its selective retailing in China in order to take an advantageous stance from this growing tourism in terms of revenue.

Scanning Electron Microscopy Coursework Example | Topics and Well Written Essays - 2500 words

Scanning Electron Microscopy - Coursework Example Secondary Electron images (SE) Vs. Backscattered Electron images (BSE)Secondary electron images are formed from the low energy electrons that are formed near the surface of the sample (Johnson). The brightness is affected by the surface topology of the specimen. For backscattered electron images, higher energy electrons formed deeper in the material are used to form the image. The result of these images is less contrast due to surface topology and more contrast due to different chemical composition (Johnson). This explains the 3D nature of the SE image in comparison to the flat BSE image, and the higher contrast of the BSE image in comparison to the SE image.Secondary electrons have lower energy compared to backscattered electrons, and so, they interact with the outer regions of the specimen by inelastic collisions. Therefore, only the surface topology of the specimen is clearly defined. This is the reason why the fibers in the SE looked clumped.The contrast in the BSE image is becau se of the production of backscatter electrons produced due to collisions of high energy electrons of the specimen. Parts of the specimen with higher atomic number cause higher backscatter than the lighter atomic number elements, resulting in a greater contrast, enabling a better study of the chemical composition of the specimen.The greater edge highlight in the SE image is because raised surfaces yield more secondary electrons.... The greater edge highlight in the SE image is because raised surfaces yield more secondary electrons. Images of a tilted TEM grid are provided showing a large difference in depth of field (file names DOF 1, 2, 3). 3 Calculate the depth of field from the images provided. Explain how you arrived at your answer. Compare SEM figures with the depth of field that would be available from an optical microscope for the same magnification. Large depth of field is one of the most important characteristics of SEM. The sharpness of the images recorded at low magnifications depends more on depth of field available than on small beam size (Lyman 1990). We know that depth of field, Where, d = minimum resolution of SEM W = Working distance D = aperture size Accordingly, the depth of field from the given images is computed as follows: Taking the following assumptions, d = minimum resolution of SEM= 3.5 nm = 3.5 ?10-9 m W = Working distance = as given in image in mm ?10-3 m D = aperture size= 200?m = 2 00?10-6 m Depth of field for first image with WD=13.0 mm= 13.0?10-3 m = 0.455?10-6 m = 4.55?10-7 m Depth of field for second image with WD=14.3 mm= 14.3?10-3 m =0.5005?10-6 m = 5?10-7 m Depth of field for second image with WD=44.3 mm= 44.3?10-3 m =1.55?10-6 m Comparison of SEM figures with the depth of field that would be available from an optical microscope for the same magnification The depth of field of SEM can be as great as 300 times that of the optical microscope. At low magnifications, below 300 to 400X, the image formed by the SEM is inferior to that of the optical microscope (Abbaschian et al 2008). At the same magnification, the depth of field that would be

MGT501 - Management and Organizational Behavior Essay

MGT501 - Management and Organizational Behavior - Essay Example Telebank Call Center has a sophisticated electronic system to control calls and keep things moving. It runs very much like an assembly line and the calls never stop. The pace of the work is quite rapid and this is sometimes a stressor for the staff. The pace is controlled by the system and there is always a beep in their ear when the next call is cued. Some calls take longer than others so the intervals between calls are not always the same. It is often enough to cause stress, however. The interesting thing is that they hire people who like to talk to other people and then they hurry them through calls very rapidly. It also allows for the staff member that quits working and does not halt calls because of it. The same electronic system that manages the call side of the program also manages the evaluations of employees. The method used is somewhat suspect for part of their employees being unhappy. It monitors everything done by the employees including how many calls they took as well as how many times they went to the bathroom. By all criteria, the technical side of their business appears to work very well. That part of the business definitely is a "machine". The social system, on the other hand is probably a bigger stressor for all involved than the tracking and watching from the technical system. This is a business that advertises that it want individuals in employees and their hiring routine is set up to capture those personalities. The problem is that those kinds of personalities like to come to work in their time, get done what they want to in the time they want to and run their day according to their desires. The other thing the company looks for is people that like to talk to other people. Organizing is a structure that managers use to establish a structure of working relationships (Jones & George, 2007) which is what the hiring process in this company is trying to do. Their goal is to have independent personalities

The Separation of the Church and the State In the United States of Research Paper

The Separation of the Church and the State In the United States of America - Research Paper Example However, it could be noticed that the impending procedure of the law and how the church usually meddles with the procedures of the state in implementing the law in several occasions make this particular aim of separating both factors of the society somewhat unreal at several points of consideration (Boston, 2005, 18). This is the primary reason why this particular study is being commenced. The examination of the situation is indeed an important discussion as it directly affects the entire society and how religion and the law could be balanced as they are exercised in society. The issue being discussed in this paper is primarily based on the basic idea of the need of separating the responsibilities as well as the power of church and the state. This is primarily because of the separate aims of both sectors that make them particularly different from each other. Mixing both sectors of social function certainly brings about different conflicts within the systems of both sectors of the soc iety. (Mc Whirter, 1994, 16) The demarcation line between the state and the church begins with the educational amendments of the American practice in assisting the students gain knowledge about the Divinity of Religion towards the political involvement of the church within the different occasions that the government intend to decide on several issues that concern the society (Owen, 2000, 32). Because of the believed guidance that the church receives from the Grand Creator of all Things, some people tend to derive decisions from the church rather than simply relying on the law. (Hamburger, 2002, 47) Certain Protestant clergymen of the United States give much lip service to the principle of the separation of church and state. They loudly denounce any breaching of that wall by others, such as former President Truman's proposal to send an ambassador to the Vatican. But do they respect that wall of separation between church and state when it conflicts with their own interests to do so They do not (Owen, 2000, 43). Th e "Released Time" program by which school children are released from public schools so that they can take religious instructions elsewhere is a case in point. This program breaches the wall of separation in that it uses the state's compulsory school machinery to supply classes for religious organizations (Awake! 1989, 24).     

Absolutism and Limited Monarchy Essay Example | Topics and Well Written Essays - 250 words

Absolutism and Limited Monarchy - Essay Example riod in England where parliament of England was known to have strong political interests in the country and this threatened the monarch (Duiker and Spielvogel, 2006). France and central Europe had strong Catholic roots and hence the Protestants who were known to interfere with monarchy system had no voice. These countries also had strong traditional sources of revenue that they used to run their monarch and this made even the nobility and other political interests in their countries to be at their mercy. This too place in around 1850s and it tossed aside the option of having a limited monarch (Perry, Chase, Jacob, Jacob and Von Laue, 2008). Compare the classical absolutism of Louis XIV in France with one other ruler, Kangxi of China who ruled from 1661 to 1722, Peter the Great of Russia who ruled from 1689 - 1725, or Aurangzeb, Mughal emperor who ruled India from 1658-1707. Both Louis XIV of France and Kangxi of China ruled using â€Å"iron hands.† They were the two longest serving absolutist rulers in their respective countries and this way possible due to their ruling style and dictatorship manner. They both had wealth from the revenues they collected from their countries and from the countries they went to war with and they both had their religious issues and even political issues in check and hence avoiding any disruption of their ruling (Duiker and Spielvogel, 2010). All absolutist leaders including Louis XIV had monetary stability to rule. The funds enabled them command even the military to fight enemies, conquer areas and put wealthy people at their service. They also had almost similar goals and tough rules that made them strong and relentless in their ruling. The difference however came in their personal life and how they had been raised up. Some had tough childhoods like Kangxi but others like Louis XIV and XV had it smooth and hence this affected how they imposed their ruling (McNeese,

Compare Newton and Goethe's theory described in a particular video Essay

Compare Newton and Goethe's theory described in a particular video - Essay Example When the cone is illuminated by white light on either sides, a grey shadow appears on either sides. When a green filter is used to cover one of the light sources, the set up displays a magenta shade. The magenta shade is a visionary creation of the eyes as green’s complimentary color. Goethe spent 40 years formulating his theory of colors. His studies took color as part of the human vision into account. Therefore, Goethe studied the human eye in detail and based his theory on man as an observer. The eye will always strive to bring about unity and totality in the way we perceive colors. The eyes create harmony by initiating complementary colors. For example, Red is the complementary color for cyan. Goethe studied the quality and characteristics of colors and the conditions under which specific colors came into existence. In his theory, Goethe reiterates that light and darkness are co-factors in the formation of colors. He encoded his research on colors on a color-wheel. The complimentary and harmonic color pairs are placed on opposite sides of the wheel. The harmonic colors form a basis for the interaction between a seeing man and the world of colors, that is, when the world shows us a particular color, our vision responds by perceiving a complementary color. The theory is insistent on the fact that the perception of color must take into account the qualities of color in dark conditions and in light as well. In his experiments, Newton constructed a triangular prism to advance his theory of the refraction of light. In the experiment, he directs a beam of sunlight to pass through the prism upon which refraction occurs. The refraction results into a spectrum which is a series of seven colors commonly associated with the rainbow. From the observations he made during the illustration, Newton concluded that the seven colors are components of white light. Therefore, Newton’s theory associates the perception

Status of Gender in the Society Essay Example | Topics and Well Written Essays - 1500 words - 10

Status of Gender in the Society - Essay Example In our childhood, all of us must have heard the story of a sleeping beauty. How the beautiful princess had slept for a hundred years and how did she get up by the magic kiss of the very generous prince.   Though we have enjoyed this story and think of it in a very romantic way, there is a symbolism hidden in this story.   Why I am trying to refer to this fairy tale is because I want to reveal this symbolism which is related to our topic. The sleeping beauty is the symbol of the Egg in a woman’s body while the noble and brave prince is the symbol of the sperms. In the accepted norms of the society, a perfect family includes a man, a woman, and their little ones. Man and woman are the two wheels of the family vehicle. If one of them breaks, the family will collapse. So male and female both have equal importance. Though both genders are important they have their specific roles to play. In society, a woman has always been given an inferior status. There might be the biological reason also which has become responsible for her passivity. In this contest, Emily Martin has mentioned the argument of Ruth Herschberger. â€Å"Ruth Herschberger argues that female reproductive organs are seen biologically interdependent, while male organs are viewed as autonomous, operating independently and in isolation.† (Page 490, â€Å"The Egg and the Sperm: How Science has constructed a Romance Based on Stereotypical Male-Female Role) The typical conventional attitude about the egg and sperm is that the sperm is active while the egg of the female is passive and so it is conquered by the sperm by penetrating it. The role of the genders is revealed in this quotation, â€Å"Women merely supply the matter to be shaped and a suitable container. Men are the carpenters creating a child out of the wood supplied by women.  

What is IR Theory Essay Example | Topics and Well Written Essays - 500 words

What is IR Theory - Essay Example International Relation theory raises fundamentally empirical issues which can only be settled by analyzing the facts. Professor Martin Wight, in the 1960 April issue of international Relations, published a paper titled â€Å"Why Is There No International Theory?† The Professor believes that the sovereign state has, since the Reformation, been the focal point of Western political thought and experience (Morgenthau 63). The international theory is true to diplomatic experience, and is augmented when belief in progress is prevalent. According to this school of thought, if things remain as they were in the past, man would become desperate. This theory he referred to as â€Å"the argument from desperation†. International relations is widely involves recurrence and repetition as international reality and international theory collide. International theory becomes a sort of philosophy of history as it involves the ultimate experience of national existence and national extinction. For national existence, every individual requires the protection of the state that represents them in the international community (Wight 38). This view considers a sovereign State to be the end of a political experience and activity. This juristic expression considers international politics to be an untidy extension of domestic politics. It is a systematic and continued balance of power between different players. International Relations is a transient subject with the modern society being in a state of transition. The past occurrences in one state relating with other states influences the future interactions that are likely to occur. Therefore, the theorizing of international relations is likened to a system of abstract propositions with a predictive function. In the view of this system, nations become stereotyped participators in stereotyped symmetric or asymmetric relations (Morgenthau 65). The modern society has emerged from a medieval society and is

Optimal Bidding Strategies Essay Example | Topics and Well Written Essays - 1500 words

Optimal Bidding Strategies - Essay Example Game theoretical issues in bidding often form the basis of well defined mathematical models used by bidders in arriving at optimal bidding strategies. Bidders often have varying preferences and capabilities, and thus, one bidder’s strategy may directly impact on another bidder’s strategy, although on the basis of private and independent valuations to the bid. The overall market efficiency may also be influential to the impact and effectiveness of optimization strategies that bidders put in place (Eckbo, 2010, P.55-78). First Price Sealed Bid Sealed bids are often rendered as the seller’s monopoly since information regarding the winning bids and their valuations are open to the seller and hidden to buyers as opposed to open forms where information is available to all participants. First price sealed bid auction is basically a bid where each participating bidder submits a sealed bid hidden from other bidding participants to the auctioneer. The first price sealed bi d is rather referred as a one shot game since bidders winning chances relies on their one time decision and valuation after which the bid manager opens the bids and determines the highest bid as the winning bid. Bidders with the winning market clearing bids must then pay the amounts they set forward as a one shot bid (McGuigan, Moyer, & Harris, 2011, p.594). The first-price sealed bid auction optimal bidding strategy basically lies on submitting bids below one’s private valuation to maximize surplus. Maximization of a bidders expected surplus is dictated by lower a bid that increases surplus potential although on the other hand it reduces probability a bid becoming successful. More so, the probability of a bid becoming successful increases with valuation increase but decreases with an increase in the number of bidders with regards to their strategies and valuations. The basic optimal strategy for the first-price sealed bid auction is for a bidder to bid below the real valuati on in order to make a profit. In case the bidder bids above or equal to the bid valuation, the payment may exceed or equal the bid valuation in case of a win bid, and thus, no optimization is achieved (Sheble. 1999. P.44-151). There are no interactions among bidders in the first price sealed bid auction, since bids are only submitted by participants once. Participants trade between winning more frequently and maximizing profits, and low bidding with regards to the Nash equilibrium. Optimal bidding strategies under independent and uniformly distributed private valuations among bidders calls for a slight overestimation strategy of the winning bid, considering the fact a bidder has the chance of winning when he or she has the highest estimate irrespective of correct bidding based on averages (Kagel & Levin, 2002, p.2). Assumption that all participating bidders are risk-neutral renders the optimal bidding strategies in the first price sealed bid auction as a bidder that emerges the high est bidder among all bidders bidding the highest expected value (Sheble, 1999, p.70). The optimal difference between the value that a bidder opts to bid below private valuation and the actual value basically depends on beliefs of the bidder with regards to rival bidder valuation and strategies. This strikes situational

The Catcher in the Rye by J. D. Salinger Essay Example for Free

The Catcher in the Rye by J. D. Salinger Essay The novel The Catcher in the Rye by J. D. Salinger is a novel, which centres around the theme of isolation. This study will examine this theme, along with the writers use of characterisation and setting, which help to convey the characters eventual break down. The Catcher in the Rye is a personal account told by Holden Caulfield, the narrator of the book. He recalls a weekend of his life from a psychiatric hospital, and throughout gives off an impression of his loneliness, and isolation from society. We see everything through Holdens eyes, and so he cannot always be said to be a reliable narrator, however we still see him to have problems and so there is still room for an outside perspective. Throughout the novel, Holden shows feelings of alienation. He says he feels trapped on the other side of life, and generally doesnt feel he fits in with the world around him. He finds interaction with other people confusing and difficult, and so makes out to himself that he is above interacting with other people, and almost superior to anyone else around him. I thought what Id do was, Id pretend to be one of those deaf-mutes. That way I wouldnt have to have any goddam stupid conversations with anybody. Holden tries to escape from social situations, as he finds them difficult to cope with and uncomfortable. However, as well as causing Holden problems, his isolation from society also acts as the little stability that he has in his life, and the only aspect he can control. As a sixteen-year-old boy growing up, these feelings of alienation could simply be seen as regular teenage emotions, however in Holdens case his isolation eventually leads to him breaking down, and ending up in psychiatric care. Holden is at the stage in his life where both society and his own body are telling him that he should be progressing into adulthood. He can be a very immature character, and even Holden himself realises this, but justifies it by saying he is going through a phase. He seems to want to resist the process of maturing, and fears the change and complicity of adult life. He enjoys the innocence, and lack of responsibility of childhood, and doesnt want to swap this for the grown up and more serious things in life. However, Holden is attracted to some aspects of grown up life, such as independence, sexuality and alcohol. Throughout the book he experiences these aspects, but he refuses to accept the others. He believes that adulthood is full of phonies, and that many people around him are fake and superficial. Having said this, Holden himself lies and deceits people throughout the story. He tells the woman on the train that he is the school janitor because he didnt feel like giving her his whole life history, and he says himself that he is a compulsive liar, the most terrific liar one could meet. Throughout the book though, it is unclear whether people actually believe him, and so his deceitfulness and lies could be seen to simply help his own self-delusion, and be another part of him not understanding who he is. As Holden cannot fully accept that he is maturing, and becoming an adult, he doesnt appear to really know who he is. He seems to be trying to find himself in the story, and is looking for direction in life. We see this when he asks people several times where the ducks fly away to in the winter. This shows that he is searching for a way to lead his life, but is not sure where to go from his current situation. During the book, Holden stays in the same place for very little time. He moves from his school, Pencey, to several locations in New York, and then ends up back in his hometown. This constant change of scenery reflects Holdens feeling of not belonging, and shows that he is struggling to find his place in society. While at Pencey, Holden does not get on overly well with his classmates. After being thrown out of many schools previously, Holden is asked to leave Pencey, and so goes to New York City hoping to find something to do with himself. While in New York, he visits many places such as pubs and clubs. These places are usually seen to be for adults, and more mature people and so they act as a contradiction to Holdens feelings towards adult life. While in the clubs Holden can experience the only aspects of adulthood that he is willing to accept, and so he goes in order to drink and meet new people. After being in several places away from home, at the end of the novel Holden returns back to his hometown. Originally Holdens intentions are to move away, and live away from his parents. However after speaking to his younger sister, he decides that he will stay at home. This shows that he is finally beginning to accept that he has to face up to real life, and deal with the things that truly matter such as his family. It is ironic however; that it is after talking to his younger sister that he makes this decision. She manages to convince Holden to stay put, and it is when watching her on the merry-go-round that he finally breaks down into tears and realises what is happening to him. Holden does not finish the story, but ends it here, only going on to say that he is now in the hospital. While in the hospital it seems that he has had time to reflect on what happened to him, and possibly think about who he is as a person. After inventing his own fantasy of adulthood, full of superficiality, he must realise that all of his presumptions are not necessarily true and that he himself has been behaving in an unrealistic manner. The character of Holden could be seen simply as a troubled teenager, however it is made more believable that the character does in fact have mental problems, having ended up in a psychiatric ward. The Catcher in the Rye raises issues of isolation and how Holden as a young individual deals with it. J.D. Salinger expresses very well how the character struggles to cope with life; its effects on him and the way he ends up, using the technique of setting and the development of Holden as a character.

Newborn Bloodspot Screening Test

Newborn Bloodspot Screening Test This reflection is on the use of the Newborn Bloodspot Screening Test (NBSST), which is undertaken when the newborn is between five and eight days old. I will discuss how the use of this screening test supports the assessment and well being of the newborn. The model of reflection implemented within my assignment will be the Gibbs reflective cycle (1988). I have selected this model due to the simplicity, as it guides you through the six stages of the reflective process by asking a series of questions, allowing the experience to be transformed into knowledge. Throughout this assignment I will be maintaining confidentiality in accordance with the Nursing and Midwifery Council (NMC) Standards (2004). I will therefore use pseudonyms to ensure the identity of my mentor and clients, remain anonymous. For the purpose of this assignment my mentor will be known as Michelle, the newborn will be known as Theo and his mother as Hannah. Using the Gibbs reflective cycle (1988), the first stage is to describe the event. The event upon which I am reflecting is the NBSST which I performed under the supervision of my mentor Michelle, when Theo was five days old at his home. This was undertaken with the consent of his mother Hannah who was present and observed the test being carried out. The second stage of the Gibbs cycle (1988), is to explore the feelings regarding the event. The view proposed by Bulman (2004, p.141) is that when we least expect it feelings can often affect our learning. Therefore to mention a range of feelings encountered, and the situation in which they occurred, can be useful to the learning experience. I felt in such a privileged position to be undertaking the screening test on Theo as a student midwife under the supervision of my mentor. The NMC Standards (2004), state that, every woman has the right to refuse a student to be involved in their care. Therefore Hannah had the right to refuse consent for me to perform the test, however as I had been involved in her antenatal care and built a rapport with her she was confident for me to proceed. I felt that I had gained both Hannah and Michelles trust this gave me increased confidence in my ability and practice. My mentor held Theo securely in an upright position while I warmed the heel by gently rubbing it, as recommended by Michelle. After washing my hands I cleaned the area on the heel I was going to use to perform the test. Then using the automated lancet I made a small incision in the skin, Theo let out a high pitched cry and Hannah became a little distressed. Following the instructions on the test strip I wiped away the first drop of blood to avoid contamination and subsequently dropped four good samples of blood onto the filter paper of the test strip. As soon as I had finished the test I placed a plaster on the heel and gave Theo immediately to Hannah for a comfort feed. I then filled out the information that was required on the test strip and documented the procedure in the maternity record and the Baby notes. I then notified Hannah she would receive the results in approximately six weeks time and this would be by her health visitor or general practitioner, if there was any cause fo r concern she would be notified sooner rather than later. The testing strip was then posted the same day as per the instructions. Although the procedure went well I did however feel slightly anxious when performing the test, as I was concerned about the number of times I would need to puncture the skin and how distressed Theo would become throughout the procedure. I felt comfortable after successfully obtaining enough blood samples for the test using the technique my mentor had provided me with and relieved that I had caused minimal distress to Theo and reassured as he was easily comforted following the distress of the test. Evaluation is the next stage in the Gibbs (1988), reflective cycle. As suggested by Taylor (2006) evaluation is the element of the process in which the situation is reviewed in light of all the feelings gained. Upon evaluating the experience I believe I had successfully performed the technique, and in doing so had enabled me to collect satisfactory samples for the test. I had excellent communication with Hannah and the continuity of care from the antenatal to postnatal period had enabled her to trust me and my confidence had grown immensely. I had been out on community placement, before so my knowledge base had increased so I was therefore able to use this and the skills I had learnt from my mentor to inform my practice. The negative aspect of the experience was the concern for Theo regarding the pain he would feel when attempting the test, and the high pitched cry that he released upon puncturing the skin was quite distressing for me and his mother Hannah. Following the evaluation of the experience, the Gibbss reflective cycle (1988), states that analysis of the situation is undertaken exploring the experience in greater detail. The NBSST is undertaken on a national scale, the UK Newborn Screening Committee (NSC) (2005), test the samples for metabolic disorders which can be treated, such as Phenylketonuria, Congenital Hypothyroidism, Sickle Cell Disorders, Cystic Fibrosis and Medium Chain Acyl-CoA Dehydrogenase Deficiency. The disorders screened for are subject to regional variations, however in my local placement area, all of these conditions are currently tested for as recommended by the NSC (2005). The purpose for conducting this screening test, is to detect the disorder at a stage early enough to introduce effective treatment to prevent the disease or condition from affecting the newborns development (Johnston, Flood Spinks 2003). The NBSST is not a compulsory test, the National Institute for Clinical Excellence (NICE) (2006), state that for the well being of the newborn, the test must be offered to all parents when their newborn is five to eight days old. They also suggest that the parents should be encouraged to be present when the test is undertaken. This was performed on Theo the fifth day after delivery and Hannah was present for the procedure. The UK Newborn Screening Programme Centre (UKNSPC) Guidelines for Newborn Blood Spot Sampling (2008) (Appendix 3), state that women should be provided with the relevant screening leaflet in the third trimester and no later than 24 hours prior to conducting the test. This has been developed to enable parents to make informed decisions about the screening and well being of their newborn. However a study undertaken by Cavanagh, Coppinger Franck (2005), found that all midwives involved in the study gave information to parents prior to the test, although there were large variations in the timing and frequency in both the antenatal and postnatal period. The UKNSPC (2008) also state that the test should ideally be performed on day five and verbal consent from the parents is required and must be documented in the maternity record and the baby notes. The NMC (2004) also states that midwives must provide the woman and her family with the information to allow them to make informed choices about the care of their newborn in a form that they can understand, and maintain accurate record keeping. McCullough Chervenak (2008), state that informed consent requires the physician to firstly disclose information to the client and must then obtain the clients acceptance or refusal. They must disclose material information, this being what the client needs to know regarding the procedure and what a person of average sophistication should not be expected to know (McCullough Chervenak 2008). This was carried out with Hannah on the visit prior to performing the test, I had asked Hannah to read the leaflet she had been given on discharge from the hospital prior to giving her permission for the test. On the day of the test before I proceeded on Theo I asked Hannah if she had read and understood the leaflet and if she had any questions, she confirmed this and had no questions, Hannah then gave verbal consent for me to continue. Upon completion of the procedure I fully documented the information in Hannahs maternity record and Theos baby notes. Cavanagh, Coppinger Franck (2005), stated in their study that prior to performing the test, the warming of the newborns foot was undertaken in most instances. However Janes et al. (2002), found in a controlled trial that there showed no differences in the time taken to collect blood, the number of repeat procedures required or the behavioural responses of the newborn, between warmed or un-warmed heels. The study performed by Cavanagh, Coppinger Franck (2005), showed that the positioning of the newborn for the test also varied, despite strong evidence to suggest that the newborn should be in a secure position and cuddled when undertaking the test. The UKNSPC (2008) state in their multi professional guideline an automated lancet should be used on the heel and that the heel should be warm and in most cases additional pre-warming should not be required. They also state that the newborn should be cuddled in a secure position for the taking of the sample. Upon performing the test on Theo I rubbed the heel to warm it as recommended by my mentor and Theo was held by my mentor whilst the test was carried out. The NMC (2004), state that other health professionals should be involved in the care of the woman or baby, when a situation deviates from the midwives normal responsibilities. I therefore advised Hannah that she would be notified of the results in approximately six weeks time by her health visitor, and if there were any concerns then both the health visitor and General Practitioner would be notified and she would be informed as soon as possible. Shepherd, Glenesk, Niven Mackenzie (2005) suggests that the procedure of the screening test is easy to complete however the pain experienced by the newborn and the anxiety of the parents is of concern. When performing the test on Theo I was successful in obtaining a satisfactory sample with only one incision however it was evident that this had caused pain due to the immediate cry upon commencement. In conclusion the neonatal screening test is an important element of the care and well being of the newborn, if these conditions are identified, early treatment can improve health and prevent severe disability or even death (NSC 2005). The new guidelines published by the UKNSPC (2008) reflect the findings from studies I have researched and are based on the recommendations concluding the studies. My action plan for the future is use to evidence based practice when performing the NBSST taking into account the factors highlighted in this assignment with regards to warming of the heel and positioning of the newborn. I am confident in my skills with regards to the incision using the lancet and my communication with the parents.