Bell Rock Lighthouse Essay Example for Free

Bell Rock Lighthouse Essay 5 WHERE THE MIND IS WITHOUT FEAR I. (i) The words ‘mind is without fear’ mean that one does not have any fear of oppression or compulsion. The poet is talking about the minds of the people of his country. He says so because his country was under the subjugation of the British, who perpetrated all sorts of oppression on his countrymen. (ii) The words ‘the head is held high’ mean to have self respect. The head is bowed down because of exploitation and oppression of the Indians by the British. It needs to be held high with pride and dignity which characterised the Indians before India was reduced to the status of a subjugated nation. (iii) By the words ‘Where knowledge is free’, the poet wants to say that in his country everyone should have the freedom to acquire knowledge without any restriction. The restrictions imposed on the spread of knowledge include the prejudices based on wealth, caste and religion. Further, the British imposed restrictions on the basis of the ruler (the British) and the ruled (the Indians). They curbed the freedom of speech and expression by putting restrictions on the Press. (iv) Due to the restrictions imposed on the spread of knowledge, people remained glued to their outdated customs and traditions and could not think rationally. (v) A sonnet is a poem of fourteen lines divided into an octave (the ?rst eight lines) and a sestet (the last six lines). The octave presents an idea, raises an argument, makes a proposition or poses a problem, whereas the sestet gives a solution to the problem posed by the octave. The poem ‘Where the Mind is Without Fear’ comprises an octave, in which the poet talks about the wonderful qualities his countrymen must achieve to make their country free and heaven-like. Since this poem is only a part of the complete song in his Nobel Prize winning work, Gitanjali, we can say that this poem is a part of the complete sonnet. II. (i) According to the poet, the narrow domestic walls or divisions based on caste, class, colour, religion, creed, region and superstitions break up the world into fragments or mutually exclusive compartments. (ii) The narrow domestic walls refer to narrow local divisions created 6TEACHERS’ HANDBOOK (ICSE POEMS) by prejudices like caste, colour, creed, region and religion. They are called ‘narrow’ by the poet because they are based on age- old customs and traditions and not on the basis of rational thinking. (iii) The narrow domestic walls can harm the nation by creating divisions among people and thereby, undermining the unity and  integrity of the nation. (iv) The poet wants to say that his countrymen should be able to express themselves truthfully without any fear. He feels so because his countrymen at that time did not have freedom of expression as various restrictions were imposed on the freedom of speech and the Press by the British. (v) Examples of alliteration are: (a) Where the world (b) Where words (vi) The poet shows that he has a religious outlook by praying to God to let his country awake to a blissful heaven of freedom. III. (i) ‘Tireless striving’ means to work hard without getting tired to achieve perfection. The poet wants his countrymen to achieve  the highest goals, i. e. , freedom at all levels — political, religious, spiritual, moral and intellectual. (ii) Reasoning allows a person to have clarity of thoughts without being restricted by narrow domestic walls such as caste, colour, creed, religion, region and superstitions. That is why it has been compared to a clear stream which is free of all impurities. (iii) ‘Dreary desert sand of dead habit’ is a metaphor. Through this metaphor the poet wants to say that his countrymen should work for perfection in everything and should not be led astray from their goal in the dry desert of dead habits, i.e. , in a place where outdated customs and traditions are followed. (iv) According to the poet, the hurdles in achieving perfection include the outdated customs and traditions based on irrational thinking rather than sound reasoning and scienti? c thought. (v) The ? gure of speech in the third line of the given extract is a ‘metaphor’. For explanation refer to answer (iii) above. (vi) This poem by Rabindranath Tagore is taken from his original volume called Naibedya, which bears the title ‘Prarthana’, i. e. , prayer. In this poem, the poet prays to a universal father-? gure, i. e.  , God to let his country awake to a blissful heaven of freedom. Thus, the poem is a song of prayer. 7 IV. (i) ‘Thee’ refers to God. (ii) The mind of the poet’s countrymen is to be led forward to the ‘heaven of freedom’, i. e. , to an ideal state where there is total freedom at all levels — political, religious, spiritual, moral and intellectual. (iii) The phrase ‘Heaven of freedom’ means an ideal state, where the poet wants the Almighty to lead his countrymen to. The three qualities required to be able to attain the heaven of freedom include: (a) there is no oppression and people can hold their heads high in self-respect. (b) there are no prejudices based on caste, colour, creed, religion, region and superstitions. (c) people should work tirelessly to attain perfection in everything by following scienti? c thought and rational thinking, without being led to follow obsolete traditions and customs. (iv) ‘Father’ in the above extract is a reference for God. He will awake the country by leading the poet’s countrymen to a heavenly state where there are all kinds of freedom and where they can hold their heads high in self-respect, without any fear of oppression or compulsion. (v) The poet prays for his country to attain all kinds of freedom —  political, religious, spiritual, moral and intellectual. And only then it will attain the blissful heaven of freedom, an ideal state where his countrymen would be able to hold their heads high in self-respect, will not have a blurred vision based on prejudices and work tirelessly to attain perfection in every sphere of life. I. (i) The Inchcape rock is referred to in the extract. The rock lay hidden in the sea off the east coast of Scotland. It sometimes remained hidden under sea water during the high tide. (ii) The words ‘surge’s swell’ mean the sea-waves moved up and down and rose high due to the in? uence of tides. The warning  bell refers to the bell placed on the Inchcape rock by the Abbot of Aberbrothok, to give a warning to the sailors about the danger from the rock. The warning bell was placed on a buoy and during high tides the movement of waves made the buoy to ? oat and in turn rang the bell and warned the sailors. THE INCHCAPE ROCK 8TEACHERS’ HANDBOOK (ICSE POEMS) (iii) The Rock was said to be perilous because many ships had been wrecked by it when it remained covered by sea water during a high tide. Sir Ralph’s ship struck against the Inchcape Rock and drowned in the sea. (iv) The Head monk of a monastery or church is known as an  Abbot. The mariners blessed the Abbot Aberbrothok because he placed a bell on the Inchcape Rock, which gave a warning to the mariners about the perilous rock and thus, saved them and their ships from drowning. (v) A ballad is a long narrative poem that tells a story. It is a heightened narration that uses narrative technique like rhyme and ? gures of speech. The two elements of ballad in the given extract are the following: (a) The rhyming pattern followed in this extract is aabb (Swell- Bell; Rock-Aberbrothok). (b) There is a repetition of consonant sound at the beginning of words (alliteration) to facilitate narration: 1. .. surge’s swell 2. .. then they II. (i) Sir Ralph was a rover or a sea pirate. He was a wicked and jealous man. (ii) The pleasant day in the spring season made the Rover sing. But the real reason was that in a such calm atmosphere he would be able to carry out his wicked plan of defaming the Abbot of Aberbrothok by cutting off the bell from the Inchcape Rock and thereby, loot the wealth from the shipwrecks. The given lines mean that the Rover’s heart was extremely joyful but his joy was due to his wicked plan. (iii) The Rover saw the buoy of the Inchcape Rock like a dark speck on the green ocean. He asked his sailors to lower the boat and row him to the Inchcape Rock. (iv) The Rover wanted to go near the Inchcape Rock to cut off the warning bell to spoil the fame and reputation of the Abbot of Aberbrothok, who has placed the bell there and to loot the wealth from the shipwrecks. (v) The Rover was in a joyful mood in the extract. His joyful mood is re? ected in the extract by his act of whistling and singing. At the end of the poem, the Rover was in a mood of despair and frustration. 9 III. (i) The boatmen rowed the boat to the Inchcape Rock. (ii) The Rover cut off the bell from the Inchcape Rock. He did so out of jealousy and self-interest. He wanted to spoil the fame and reputation of the Abbot of Aberbrothok, who has placed the bell there. It would also allow him to easily loot the wealth from the shipwrecks, caused by the Inchcape Rock. (iii) The Rover’s act of cutting the bell from the Inchcape Rock led to the collision of his ship with the rock and ? nally, the drowning of the ship with the Rover. (iv) After performing the wicked deed of cutting the bell from Inchcape Rock, the Rover said that from then onwards the mariners who used to thank the Abbot would no longer thank him. (v) The Abbot of Aberbrothok had kept the bell there. The bell was placed on the ? oat because the movement of the ? oat during the high tide would make the bell ring and warn the sailors of the danger from the rock. (vi) The sailors, passing by earlier, blessed the Abbot of Aberbrothok for placing the warning bell on the Inchcape Rock and thereby, saving them from the perilous rock. IV. (i) The Rover sailed away from the Inchcape Rock. He became rich by looting the wealth from the ships that struck against the Inchcape Rock. (ii) After amassing wealth, the Rover was sailing towards the shore  of Scotland. (iii) When the Rover was sailing, there was a thick haze over the atmosphere and no sun in the sky. There were strong winds and darkness all around. The weather conditions predicted that ?nally the Rover would meet his end in the sea. (iv) The Rover was a wicked man who was jealous of the fame and reputation of the Abbot of Aberbrothok. That is why he carried out his wicked plan of cutting off the warning bell on the Inchcape Rock, placed there by the Abbot. He was a robber who became rich by looting the wealth from the shipwrecks. (v) The Abbot was a kind and compassionate man, who placed a  warning bell on the Inchcape Rock to forewarn the sailors about the danger to their ships from the perilous rock. The Rover, on the other hand, was a jealous and wicked man, who cut off the warning bell on the Inchcape Rock to defame the Abbot and to loot the wealth from the shipwrecks. V. (i) When the Rover and his sailors were going towards the shore of Scotland, the weather was bad, with a thick haze over the atmosphere, no Sun in the sky and strong winds. THE INCHCAPE ROCK 10 TEACHERS’ HANDBOOK (ICSE POEMS) (ii) The words â€Å"the breakers roar† mean the roaring of the sea waves, i. e. , the sound made when the sea waves break on the  shore. The breakers roar normally signify a high tide when the sea waves surge up and down with a great force. (iii) The sailors wished that they could hear the Inchcape Rock. The ringing of the bell would have indicated the presence of the perilous rock and thus saved the ship from colliding with it. (iv) The sailors could not see any land on the way to Scotland’s shore because of bad weather. There was a thick haze in the atmosphere and total darkness in the absence of the Sun in the sky. Sir Ralph was optimistic that the weather would improve by night when the moon would rise in the sky. (v) In the absence of the Inchcape Bell, no warning sound was heard by the sailors and the vessel struck against the Inchcape Rock. VI. (i) They could not hear any sound due to the absence of the warning bell on the Inchcape Rock, which the Rover had cut off. If the sailors had heard the normal expected sound of the warning bell from the Inchcape Rock, they would have saved the ship from striking against the rock. (ii) (a) the swell is strong: there are strong waves in the sea. (b) They drifted along: They moved slowly towards the shore. (iii) The vessel struck against the Inchcape Rock. It was a shivering  shock because the ship collided with the rock and the waves from all sides began to engulf it. (iv) Sir Ralph was in a state of despair and shock when he realised that his ship had struck against the Inchcape Rock. In his frustration, he pulled his hair and cursed himself. Sir Ralph’s ship struck the very rock from which he had removed the warning bell and sank in the sea. (v) Sir Ralph was a sea pirate. He was a wicked and jealous man. He used to loot wealth from the ships that fatally crashed against the Inchcape Rock. But when the Abbot of Aberbrothok placed a warning bell, he cut off the bell to defame the good Abbot  and put the other helpless sailors into trouble. However, he got caught in his own trap of mischief when his ship struck against the Inchcape Rock and sank in the sea alongwith him. (vi) The moral conveyed through this poem is—As you sow, so shall you reap. The Rover cut off the bell from the Inchcape Rock, but his own ship struck against the very Rock because of the absence of any warning sound and sank in the sea. 11 VII. (i) The Rover could hear the sound of his sinking ship, which seemed to him like the sound made by the Inchcape Bell. The sound was dreadful because there was no chance of surviving  the shipwreck. (ii) The sound of the Inchcape Bell was a forewarning of the danger from the perilous rock to the sailors and was thus life-saving. The dreadful sound, on the other hand was that of the sinking ship that signalled the end of Sir Ralph. Therefore, it appeared to be like a funeral bell being run by the Devil himself. (iii) The Devil below was ringing his knell mean that the sound which Sir Ralph was hearing appeared to him like the sound of the Inchcape bell. But actually the sound was that of the sinking ship. (iv) Sir Ralph, the Rover cut off the warning bell, which the Abbot of  Aberbrothok had planted on the Inchcape Rock as a forewarning to the sailors. But Sir Ralph’s own ship struck against the very rock due to the absence of any forewarning sound and drowned in the sea with Sir Ralph. Thus, the evil that Sir Ralph plotted for the Abbot and the other sailors, recoiled on him. (v) The Inchcape Rock is a ballad comprising adventure, valour and jealousy. Sir Ralph, the pirate, went on an adventure trip on the sea with his sailors. He had the valour to take the risk of cutting off the bell from the Inchcape Rock, which the Abbot of Aberbrothok had placed there to warn the sailors. He did this wicked act out of jealousy as he could not accept the popularity of the good Abbot and wanted to defame him. He also did so because of sel? sh motive as he used to make wealth by looting money from the ships that crashed after striking against the Inchcape Rock. I. (i) The merchants are in the bazaars of Hyderabad. They are selling their goods in the market. The words ‘Richly displayed’ mean that the goods to be sold in the market have been beautifully displayed by the merchants to attract the buyers. (ii) The goods on sale in this market included crimson and silver  turbans, purple brocade tunics, mirrors framed in brownish yellow colour and daggers with handles of jade. (iii) The poet begins the stanza with a question to elicit an answer from the vendors about the goods they are selling. This pattern IN THE BAZAARS OF HYDERABAD 12 TEACHERS’ HANDBOOK (ICSE POEMS) of question-answer is used to bring out the splendour of the traditional bazaars of Hyderabad. The poet has used repetition as well as lyrics full of vibrant and colourful images to describe the scene. (iv) (a) Mirrors with panels of amber mean the mirrors having frames of brownish and yellow colour. (b) Scabbards of gold for the king mean sheaths of gold for the King to keep his swords in. (v) The King and his nobles are the likely customers of tunics of purple brocade and daggers with handles of jade. (vi) The visual imagery is stimulated by mentioning the various hues of colours in this stanza like silver, crimson, purple, amber and jade. II. (i) Chessmen are the pieces deployed on a chessboard for playing the game of chess. Ivory dice refers to small cubes made of ivory, having six sides numbered by dots from one to six. These are used to play games. (ii) Saffron, lentil, rice, sandalwood, henna and spices are sold by  weight, whereas chessmen and ivory dice are sold by numbers. (iii) The sellers of various goods in the bazaars of Hyderabad are referred to as vendors and merchants. The sellers, who go about from place to place with their goods for sale are called the pedlars. (iv) Food items included saffron, lentil and rice. Cosmetic items included sandalwood and henna and the recreational items included chessmen and ivory dice. (v) The senses of sight are stimulated in this extract by the various colours of the items like saffron, lentil, rice, sandalwood, henna and various spices. The sense of taste is produced by the mention  of staple Indian food like lentil and rice and spices. III. (i) The jeweller’s shop is referred to in the extract. ‘Girdles of gold’ mean ornamental belt made of gold worn round the waist by the dancers. ‘Scabbards of gold’ refer to the sheaths of gold for the king to keep his swords in. (ii) The items of gold on sale included ornaments like wristlets, anklets, rings, belts of gold worn by the dancers and sheaths for swords used by the kings. The gold jewellery reveals that both the owners and the buyers belonged to the wealthy sections of the society. 13 (iii) Bells were tied to the feet of blue pigeons as ornaments as well  as identity marks. Sheaths of gold were used by the kings, girdles (belts) were used by dancers and wristlets, anklets and rings were used by other people. (iv) â€Å"Frail as a dragon-? y’s wing† means as delicate as the wings of a dragon-? y. Frail is an apt description for describing the delicateness of the bells tied to the feet of blue pigeons. (v) The poet has described the Indian goods at the Indian bazaars for two reasons: (a) to depict the splendour of Indian bazaars which beckon the customers with their sounds, scents and goods. (b) to extoll the Indians to buy Swadeshi goods and boycott  foreign goods. IV. (i) The fruits included lemons, pomegranates and plums, whereas the musical instruments included sitar, sarangi and drum. (ii) The poet asks the musicians what musical instruments they are playing and asks the magicians what they are chanting. (iii) Spells for aeons to come mean the magical spells used by the magicians to charm everyone till eternity with their chanting. (iv) The whole poem is Indian in context and presentation as it depicts the beauty and vibrance of a traditional Indian bazaar. The landscape, the characters, the images and the background is typically Indian — such as: (a) the mention of dresses worn by Indians such as turbans and tunics. (b) the gold ornaments worn by Indians like wristlets, anklets, rings and girdles. (c) the musical instruments played by Indians like sitar, sarangi and drums. (d) the food items like lentil and rice and spices and fruits like lemons, pomegranates and plums. (e) the use of fresh ? owers on both happy and sad occasions. (v) The magicians are present in the bazaar for chanting magical spells to charm the customers. (vi) The panoramic view of the Indian bazaars presented in the poem with its hues of colour, sounds, smells and sights has appealed  to me the most because it gives a glimpse of the Indian culture, society and prosperity. IN THE BAZAARS OF HYDERABAD 14 TEACHERS’ HANDBOOK (ICSE POEMS) V. (i) The poet has highlighted the occupation of simple folks in India like the merchants, pedlars, vendors, fruit sellers, goldsmiths, musicians, magicians and ? ower girls. (ii) The ? owers are used on happy occasions like wedding for making garlands for the bridegroom and to decorate his nuptial bed. The ? owers are used on sad occasions such as death to pay the last respects by placing ? owers on the dead bodies or the graves. (iii) Crowns, chaplets and garlands were used for making garlands for the bridegroom and for decorating his nuptial bed. (iv) ‘Tassels of azure and red’ mean ornamental threads of sky-blue and red colour tied at one end to make garlands and nuptial beds for the bridegroom. (v) â€Å"To perfume the sleep of the dead† mean to place sheets of freshly gathered ? owers on the dead bodies or on the graves, which give pleasant smell. I. (i) The soldier boy was sitting underneath a tree during the war because he was fatally wounded and could not get up. (ii) The soldier was sitting calmly because he was fatally injured  during the war, was thirsty and could not get any help from anybody around. (iii) The soldier asked the narrator to come near him because he was thirsty and needed a sip of water. (iv) The battle had been long and hard can be discerned from the deep craters in the earth and the number of dead bodies of the soldiers, which the narrator could see lying all around. (v) In the above extract, the poet wants to convey the horrors of war and the agony of the soldiers, who ? ght it out on the battle? eld. II. (i) The narrator has been referred to by the soldier as ‘Sir’. He was on the battle? eld at that time. (ii) The soldier, according to the narrator, ‘smiled as best he could’ to hide his pain and suffering from him. It shows the spirit of a soldier, who gives up his life for his country, with a smile on his face. 15 (iii) The soldier wanted â€Å"A sip of water† because he was thirsty and fatigued for he had fought a long and tough battle throughout the night and was fatally wounded. (iv) The soldier could not take any rest because he had been ? ghting continuously day and night against the enemy. It tells us about the horrors of war and pain and suffering the soldiers had to endure on the battle? eld. (v) The soldier was having a pain in his chest because of the wound he had sustained during the ? ght on the battle? eld. Being a true soldier, who considers everything smaller than his duty for his country, the soldier called it as ‘small pain’. Further, in comparison to the soldiers, who had received larger wounds and had succumbed to their injuries on the battle? eld, his was a small pain. III. (i) The large stain on the soldier’s shirt was caused by a wound he received while ? ghting on the battle? eld. (ii) ‘warm blood mixed in with Asian dirt’ refers to the blood oozing  out from the wounds of the soldier and mixing with the dirt of the Asian soil as the war was being fought in Asia. (iii) By saying â€Å"Not much†, the soldier wanted to say that his wound was nothing in comparison to the wounds suffered by his fellow soldiers, who succumbed to their injuries. He said so because he was still alive. (iv) The soldier considered himself more lucky than his fellow soldiers because they died of the injuries sustained during the war, while he was still alive. IV. (i) The soldier was feeling weak and said that his weakness must be due to fatigue. His fatigue was caused by ? ghting day and  night on the battle? eld. (ii) The soldier smiled weakly because he had sustained fatal wounds and was in pain. It shows that though the soldier was in pain, he was trying to hide his suffering in the true spirit of a soldier. (iii) The soldier felt that he was getting old because he found himself weak and fatigued after battling it out on the warfront. (iv) The soldier felt cold despite the shining sun because the light of his life was fading, i. e. , he was about to die due to the fatal wounds that he had received on the battle? eld. (v) ‘The night exploded’ means that an explosion took place at night. As a result of the explosion the soldier got fatal wounds on his SMALL PAIN IN MY CHEST 16 TEACHERS’ HANDBOOK (ICSE POEMS) body, whereas a number of his fellow soldiers died because of the injuries sustained during the explosion. V. (i) The narrator described the soldier’s smile as the brightest that he has ever seen because the soldier wanted to express his gratitude to the narrator for providing water to him as well as to hide the pain he was enduring. (ii) The soldier was suffering from fatal physical injuries sustained during the explosion at night on the battle ? eld. Due to these injuries he was feeling physically weak and fatigued. (iii) The soldier considered it silly to be defeated by a small pain in his chest because he was a young, healthy man, full of energy and enthusiasm, who could have defeated even death. (iv) The soldier felt ashamed of himself to think about his wife’s reaction when she would see her husband, a strong and grown up man, sitting there defeated. He felt that his mother would never have imagined during his childhood that one day his son would be sitting on the battle? eld, defeated by a small pain in his chest. (v) ‘HERE’ refers to the battle? eld. The soldier was undergoing a mental pain at the thought of the reaction his wife and mother would have on seeing him sitting defeated on the battle? eld. VI. (i) The soldier felt that it was getting dark earlier than it used to be because the light of his life was fading, as he was slowly losing consciousness because of the fatal injuries sustained on the battle? eld and seeing the darkness all around him. (ii) ‘He’ refers to the soldier. He winced up at the sun with an expression of pain on his face to ? nd out why was it getting  dark so early despite the shining sun. (iii) (a) In the given line, the soldier told the narrator that before he would start his journey further, he would like to take a little rest. It signi? es the soldier’s spirit to continue his duty after taking little rest. It is also symbolic of the ? nal journey, i. e. , death, towards which the soldier was heading. (b) The narrator said â€Å"I think I must have cried†. He said so because he could not recall what was his reaction when the wounded soldier died in front of his eyes. It signi? es that the narrator was petri?  ed on seeing the horrifying death of the soldier. (iv) When the narrator pulled the soldier towards himself he felt the wound in his chest and the gravity of the pain the soldier was enduring. 17 (v) The narrator said that he had a large wound in his heart compared to the small one in the soldier’s heart because he was hurt by the suffering of the dead soldier, and felt the guilt on the part of humanity at not being able to give up war and thereby, end the suffering of the soldiers. VII. (i) The expression ‘Asian dirt’ means Asian soil and this indicates that the war was fought in Asia. The two hardships experienced by the soldier included: (a) The physical pain caused by the fatal wounds sustained on the battle? eld. (b) The emotional agony at being lonely and surrounded by dead bodies and the thought of his family’s reaction on seeing him defeated. (ii) Despite sustaining fatal injuries during the war, the soldier did not leave the battle? eld because he considered it at his duty to continue the ? ght till the end and die smiling while performing his duty in the true spirit of a soldier. (iii) The phrase â€Å"a small pain in my chest† is a refrain which is  repeated throughout the poem to emphasise the pain and suffering a soldier undergoes on the battle? eld. (iv) Yes, indeed the poem has a poignant ending. It makes the readers—(i) feel the agony a soldier endures on the battle? eld; and (ii) realise the horrors of war and the need to give up wars for the sake of humanity. (v) Small Pain in My Chest is an anti-war poem that describes the horrors of war and conveys the message to shun hatred and warfare. I. (i) The speaker wants to say that all his children, i. e. , his sons are economically well off and his two daughters are happily married. (ii) By saying, â€Å"Both have cars†, the speaker wants to convey that both his sons are well off and have a status in society. It conveys that in Indian society the worth of an individual is measured more by his ? nancial status than anything else. (iii) The â€Å"other† is a reference for the speaker’s third son. The speaker says that he is not doing â€Å"so well† because in comparison to his THE PROFESSOR 18 TEACHERS’ HANDBOOK (ICSE POEMS) other two sons, who have managerial jobs and are economically well off, he is not as successful as they are. (iv) By saying, â€Å"Every family must have black sheep†, the speaker  intends to say that in every family there is a person, who is different from the rest of the family and is an embarrassment to the family. The speaker considered his third son as the black sheep in his family because he was not as well off as his other two sons. (v) The extract shows that Indians value economic success more than academic success through the speaker’s attitude, who measures the success of his two sons by their managerial jobs and the cars they owned. II. (i) Sarala and Tarala are the speaker’s daughters. The practice of giving rhyming names to the siblings like ‘Sarala and Tarala’ is shown in this extract. (ii) The speaker says that his two daughters ‘Sarala and Tarala’ are happily married to nice boys. The speaker’s comment about the marriage of Sarala and Tarala hints at the gender bias prevalent in Indian society, which considers the success of a man by his economic status and a woman’s by getting married to a nice boy. (iii) By saying, â€Å"How many issues you have†, the speaker wants to enquire from his student about the number of children he has. He is directing this question to his former student. (iv) In reply to his former student’s remark that he has three children, the speaker says â€Å"That is good†. The speaker considers his student having three children as â€Å"good†. (v) The speaker is not against family planning. The irony in this statement is the fact that though the speaker says that he is not against family planning, yet he feels proud at having eleven grandchildren. (vi) The poem The Professor is a satire on the urban Indian way of life as it satirises: (a) the urban Indian society, which measures the success of a man by his economic success rather than his academic excellence. (b) gender bias present in Indian society which believes that woman should be happily married and con? ned within the.

African Americans in the U.S. Essay Example for Free

African Americans in the U.S. Essay African Americans (American Blacks or Black Americans), racial group in the United States whose dominant ancestry is from sub-Saharan West Africa. Many African Americans also claim European, Native American, or Asian ancestors. A variety of names have been used for African Americans at various points in history. African Americans have been referred to as Negroes, colored, blacks, and Afro-Americans, as well as lesser-known terms, such as the 19th-century designation Anglo-African. The terms Negro and colored are now rarely used. African American, black, and to a lesser extent Afro-American, are used interchangeably today. Recent black immigrants from Africa and the islands of the Caribbean are sometimes classified as African Americans. However, these groups, especially first- and second-generation immigrants, often have cultural practices, histories, and languages that are distinct from those of African Americans born in the United States. For example, Caribbean natives may speak French, British English, or Spanish as their first language. Emigrants from Africa may speak a European language other than English or any of a number of African languages as their first language. Caribbean and African immigrants often have little knowledge or experience of the distinctive history of race relations in the United States. Thus, Caribbean and African immigrants may or may not choose to identify with the African American community. According to 2000 U. S. census, some 34. 7 million African Americans live in the United States, making up 12. 3 percent of the total population. 2000 census shows that 54. 8 percent African Americans lived in the South. In that year, 17. 6 percent of African Americans lived in the Northeast and 18. 7 percent in the Midwest, while only 8. 9 percent lived in the Western states. Almost 88 percent of African Americans lived in metropolitan areas in 2000. With over 2 million African American residents, New York City had the largest black urban population in the United States in 2000. Washington, D. C. , had the highest proportion of black residents of any U. S. city in 2000, with African Americans making up almost 60 percent of the population. Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved. Atlantic Slave Trade, Atlantic Slave Trade, the forced transportation of at least 10 million enslaved Africans from their homelands in Africa to destinations in Europe and the Americas during the 15th through 19th centuries. European and North American slave traders transported most of these slaves to areas in tropical and subtropical America, where the vast majority worked as laborers on large agricultural plantations. See Slavery. Between 1440 and 1880 Europeans and North Americans exchanged merchandise for slaves along 5600 km (3500 miles) of Africa’s western and west central Atlantic coasts. These slaves were then transported to other locations around the Atlantic Ocean. The vast majority went to Brazil, the Caribbean, and Spanish-speaking regions of South America and Central America. Smaller numbers were taken to Atlantic islands, continental Europe, and English-speaking areas of the North American mainland. Approximately 12 million slaves left Africa via the Atlantic trade, and more than 10 million arrived. The Atlantic slave trade involved the largest intercontinental migration of people in world history prior to the 20th century. This transfer of so many people, over such a long time, had enormous consequences for every continent bordering the Atlantic. It profoundly changed the racial, social, economic, and cultural makeup in many of the American nations that imported slaves. It also left a legacy of racism that many of those nations are still struggling to overcome. Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved. Civil Rights Movement in the United States, political, legal, and social struggle by black Americans to gain full citizenship rights and to achieve racial equality. The civil rights movement was first and foremost a challenge to segregation, the system of laws and customs separating blacks and whites that whites used to control blacks after slavery was abolished in the 1860s. During the civil rights movement, individuals and civil rights organizations challenged segregation and discrimination with a variety of activities, including protest marches, boycotts, and refusal to abide by segregation laws. Many believe that the movement began with the Montgomery bus boycott in 1955 and ended with the Voting Rights Act of 1965, though there is debate about when it began and whether it has ended yet. The civil rights movement has also been called the Black Freedom Movement, the Negro Revolution, and the Second Reconstruction. Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved. AAVE Distinctive patterns of language use among African Americans arose as creative responses to the hardships imposed on the African American community. Slave-owners often intentionally mixed people who spoke many different African languages to discourage communication in any language other than English on their plantations. Moreover, many whites were unwilling to allow blacks to learn proper English. One response to these conditions was the development of pidgins, simplified mixtures of two or more languages that speakers of different languages could use to communicate with each other. Some of these pidgins eventually became fully developed Creole languages spoken by certain groups as a native language. Significant numbers of people still speak some of these Creole languages, notably Gullah on the Sea Islands of South Carolina and Georgia. African American Vernacular English (AAVE), also called black English or Ebonics, is a dialect of English spoken by many African Americans that shares some features with Creole languages. Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved.

Impact of Globalisation on International Business

Impact of Globalisation on International Business Globalisation refers to the process of interconnection among firms, people and governments of different countries (Lechner, 2009); economies from every country will become closer and interrelated through globalisation as foreign countries are a source of both production and sales for domestic companies. It is obvious that the globalisation has linked with international business as international business consists of all commercial transactions that take place between two or more countries such as sales, investments and transportation. Globalisation is very common in today’s world. It enables people to travel around the world by improving the transportation and it also helps people to do business in terms of purchase or sell products and services as well as pursuit of business leads. Moreover, globalisation also allows the international communication by improving the technology and it helps businessman to communicate easier with their business partner from other countries. Globalisation brings both positive and negative impacts on international business. There are rise in competition and rise in investment levels; whereas, the negative impacts on international business are the culture effect and also create more social problems child labour and slavery as well as environmental issues. Firstly, globalisation leads to rise in competition. This is because when companies expand their business to different countries this creates competition for domestic businesses in terms of the price, cost and quality of goods and services. This type of competition act as an opportunity for domestic companies to manufacture good quality of products and services and work effectively and efficiently in order to conduct business on a global scale. This will not only benefit the international business by increasing its market share but will also benefit the host country (foreign country where the company invests) as now people will have variety of products and services of good quality and affordable price due to rising competition. The domestic market of the country will become strong due to foreign company establishing in the country and contribute to economies GDP rate and growth. One of the examples of company that establishes and contributes to economies GDP rate and growth is General Motors (GM). GM is a multinational company which produces vehicles in United States. They had expanded their business in more than 120 countries including China (General Motors, 2015). When GM expanded its business to China in 2010 and its sales had grown approximately 50 percent in China and 15 percent in United States (Ketchen Short, 2012). Secondly, globalisation also affects the investment level in both host countries and home countries. Foreign Direct Investment which is also known as FDI refers to the long term investment owned by investors which can show the flow of capital between countries (Economic Online Ltd, 2015). According to Graham Spaulding (2005), the definition of FDI refers to physical investment that made by a firm to another country for building factory purpose. FDI of both host countries and home countries will increase by expanding businesses to other country through globalisation. FDI gives positive effects to host countries in several ways such as technological effect, employment effect and income effect. With FDI, people able to conduct business with new technologies and management skills; this is because FDI enables technology to transfer from developed countries to developing countries. Besides, training will be provided to the domestic workers for operating business with the new technology which will improve their management skills. Moreover, FDI also contribute in the income of host country as earning of FDI will be counted in the corporate tax (Loungani Razin, 2001). On the other hand, FDI will benefit the home countries by increasing capital in the balance of payment account. Expanding business from one country to other countries, the revenue from the foreign direct investment of the firm will increase the capital of the home country (Hill, 2001). For example, Toyota expands their business to Malaysia and the profit that Toyota gains from the foreign direct investment in Malaysia will send back to Japan as a capital in balance of payment. However, globalisation also views as threats for international business. One of the reasons is because globalisation enables people to share their culture. It is crucial for international business to understand the culture of other countries so that they can increase the productivity of their business. However, it is very difficult for international business to understand every culture of different countries as it is too broad; for instance, in Malaysia, besides of Malaysian culture, there are also other sub–cultures as Malaysia have many ethics. Usually, people are used to their own cultures yet some of them not able to accept others’ culture. One of the examples is when a Swedish company dealing with suppliers in Brazil, the Swedish company is unsatisfied with the attitude of suppliers in Brazil as they always delay the delivery which is urgent for the company; at the end, the Swedish company had no choice, they have to give penalty to the supplier in Brazil so that they can be more punctual (Daeri, et al., 2008). Another difficulty that faced by global business is the communication style. Every country has different style of communication either direct or indirect (Salacuse, 2005). Scandinavia and United Kingdom is one of the examples that show different communication style. The communication style in Scandinavia is direct which means they talk openly and straight to the point in the business whereas the communication style in United Kingdom is indirect where they respect their business partners and they don’t reject obviously. Therefore, it is difficult for businessman to identify the disagreement among British partners. Moreover, globalisation also causes an increase in social problems such as child labour and environment issues. The main purpose of doing business is to gain high profit, some of the businessman doesn’t care whether it is ethical or not. In order to save costs, some of the international businesses will recruit young children as labour and slaves (Pillai, 2011). Child labour often occurs in countries with high poverty rates due to the bad implementation of child labour laws (Hunt, 2013). For example, there are many cases of children trafficking to work in the cocoa farms in order to help support family in the chocolate industry of Western Africa. Some of them even sell to the farm owners or traffickers to work in a bad environment which may causes disease among the children (Mills, 2014). Furthermore, international businesses also cause the environmental issues in the globe such as air pollution and water pollution. International businesses increase the world carbon dioxide emission. The demand for car industry around the globe increased as people want vehicles for transportation purposes (Lacey, 2011). When demand for car industry is high, international business will manufacture vehicles in order to fulfill the customer needs; the more vehicles being used in the road, the higher the level of carbon dioxide emission. Rise of the world carbon dioxide emissions will lead to the air pollution. Other than that, extracting the rare-earth by international business also causes serious environmental issue. The process of extracting the rare-earth will cause water pollution and also radioactive in that area as the water will contain all types of toxic chemicals which may cause cancers. For example, the town in Inner Mongolia named Baotou, used to have crops and plantation but when the producer of rare-earth Baotou Iron and Steel Company starts to produce rare-earth at that place, plants unable to grow due to the radioactive and water pollution (Guardian News and Media Limited, 2012). In conclusion, globalisation can be seen as opportunities as well as threats for the international business. International business able to expand their business in other countries around the world meantime they are helping foreign countries to improve their living standard by providing variety choices and enhancing the quality of goods and services. Moreover, international business also able contributes to home country by increasing the profit of inflow of foreign direct investment through globalisation. On the other hand, globalisation also causes the international business to face cultures issues in term of attitudes, personal styles and communications. Besides that, social problems are also one of the threats for international business. In order to gain higher profit, some of the international businesses will conduct illegal activities such as recruiting child labour or slavery to minimize costs. Not only that, international business also pollute the environment badly especially rare-earth company.

Essay --

Robert L. Johnson is one of the most well renowned African American entrepreneurs. He is best known for his company BET Holdings, INC. A triple threat, Johnson is the creator, chairman, and CEO of this company. His company became the first African American controlled cable company listed on the New York Stock Exchange. After selling his company to Viacom, an enormous media group in 2001, he became the first African American billionaire. Johnson led the way for many entrepreneurs such as Oprah Winfrey, Montel Williams, and many more. Robert Louis Johnson was born April 8, 1946 in Hickory, Mississippi. He was the ninth out of the ten children in his family. In 1968, he received his Bachelor’s Degree in History at the University of Illinois and in 1972; he received his Master’s Degree in Public Administration at Princeton University. After graduating with his Master’s Degree, went on to work for the Corporation of Public Broadcasting. During his employment with the Corporation of Public Broadcasting, Johnson joined the U.S. Army Reserve and served in the Vietnam War. He went back to w...

Prosopagnosias Affect on Daily Life Essay -- Psychology, Mental Healt

In Psychology, there are a wide range of disorders, all of which disrupt a person’s life at varying levels. As a result of this, the Diagnostic Statistical Manual of Mental Disorders is used to diagnose a person with a certain disorder and determine the extent to which the disorder affects their ability to function in society. However, the DSM-IV does not address all of the disorders that people can be troubled with. There are four axes to the DSM-IV: axis I which takes into account clinical disorders, axis II looks at personality disorders, axis III diagnoses acute medical conditions, axis IV is psychosocial and environmental factors and axis V determines a person’s ability to function in society. Agnosia is one of the many disorders that cannot be classified under the any of the axes of the DSM-IV although it is a brain disorder. A specific type of agnosia that has recently been heavily represented in the media is prosopagnosia. Prosopagnosia is a mysterious disorder as the etiology is unknown and there is much variance to the disorder by the individual. As the degree in which this disorder affects the lives of people cannot be determined using typical methods, to what extent does prosopagnosia affect a person’s life? Prosopagnosia is the scientific name for what is commonly known as â€Å"face-blindness.† It is a neurological disorder characterized by a person’s lack of ability to recognize faces (â€Å"Prosopagnosia Information,† 2007). What makes a person having prosopagnosia different than a person who is just â€Å"bad with faces† is that, with prosopagnosia, a deficit in face recognition in the presence of relatively normal object recognition exists (Righart & Gelder, 2007). This means that a person with prosopagnosia cannot recognize... ...Prosopagnosia and PET Study of Normal Subjects [and Discussion]. Philosophical Transactions: Biological Sciences. (pp. 55-62). Vol. 335. Royal Society. Shearer, D., and Peter M. (1996). Effect of Facial Familiarity and Task Requirement on Electrodermal Activity. The American Journal of Psychology (pp. 131-37). Vol. 109. University of Illinois. Simulation of Talking Faces in the Human Brain Improves Auditory Speech Rocognition. (2008) Proceedings of the National Academy of Sciences of the United States of America (pp. 6747-6752). Ed. Dale Purves. Vol. 105. National Academy of Sciences. Song, S. (2006). Do I Know You? Time. Weingarten, G. (2008). Losing Face. The Washington Post. Young, A., and Perrett, D. (1992). â€Å"Face Recognition Impairments [and Discussion].† Philisophical Transactions: Biological Sciences. (pp. 47-54) Vol. 335. Royal Society.

A Torrential Downpour in the South Essay -- Descriptive Essay, Descript

What causes fascination? Perhaps it is our inherent curiosity of the unknown. Why then, do we often marvel at the most mundane of phenomena? Wherein lies the secret to this sensation of phenomenal wonder - the ability to perceive the ordinary with a unique sensual acuity? I cannot claim to have this aforementioned acuity, but I have endeavored on many occasions to hunt for the intriguing in what is plain - to experience ‘phenomenal wonder’. There are experiences which do not require acuity to fascinate us - the mystical. I have encountered much that is mystical, but the torrential downpoor will forever amaze me. I pity those who have not bathed in the torrential downpoors of the southern states, for such a shower cannot be found in the most elaborate of spas. Many northern states are deprived of the torrential downpoor, and for me to explain its splendor, I must first describe the atmosphere prior to it. During the summer, the south is like a clay pot in an oven. The land is dry, hot, and dusty. The heat convinces you that the mouth of hell is opening, with flames licking your feat as you walk. Entire communities pray for a miracle hailstorm to extinguish this incredible heat. It is apparent that no amount of praying will result in a hailstorm in the middle of July; rain, on the other hand, is quite possible. Meteorologists argue it is the natural order of things; poets and romanticists claim it is the will of thirsty land that prompts the sudden showers of the downpoors. I am not concerned with the cause of this heavenly precipitation, only interested in its result. The first torrential downpoor is like tasting a sip of water after days in the desert. The mouth of hell is closed and the flames smothered. You can smell ... ... looked innocent and tranquil. As the ferocity of the downpour would end, we would begin to open the windows. Chilly breezes would sweep magnificently through our house, almost as if the wind had a mind of its own. I swear that I have, on more than one occasion, touched the wind. Physicists may label my claim as impossible; others envy me. The wind is a spirit; it is like a hand that strokes the earth to soothe it; and if you were to use an innate acuity (which we all possess) the spirit in the wind will surely touch you. For me, the torrential southern downpoors have never lasted long enough. The cold dry winter would always come too early, and the downpoors begin too late. Perhaps that is why I savor every rain drop. I have tried to search for such ‘phenomenal wonder’, but I have yet to succeed in finding an experience more astounding than that of rain.

How Effective an Internet Advertisement Is, as a Persuasive Tool

Science Communication Project How effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi This project is to get an overall view and exposure to the industry and its working environment. It enhances and boosts the morale of the researcher. Most of the program is meant for the personality development of the researcher and basic motive is to provide accessibility to practical knowledge and exposure to practical professional life.Therefore to make aware of real life in working situation, every Journalism and Mass communication student of BHU has to undergo research project as a class work activity under the proper guidance of professors and professional managers, which give him or her a better understanding of environment. This project is helpful in accounting for as experience, which would prove very beneficial to create a future endeavor. This is result of my hard work and deep involvement with the work allotted to me as for the academic purpose to fulfill the requirement of the Journalism and Mass communication student of BHU.In this project, which is given by the Professor Anurag Dave, I found the information about pulses of present scenario of the how effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi. And finally I hope that this report meet the given expectation and requirement. I have tried to draw some conclusion from my observation and have made suggestion and recommendation, which I think shall help the online advertisement companies in solving the problem highlighted by this study and also help in accomplishment of the organizational objective.Acknowledgement I Basant Deo Singh student of Banaras Hindu University, Varanasi would like to thank each and every person who has helped me in the completion of the project. This project has been an outcome of patient guidance of our project guide Dr. Anurag Dave, Assistant Professor and Dr Sisir Basu; Dr. Sobhna Narlekar Department of Journalism and Mass Communication who has helped me with each and every small details of the topic so that I could understand and go about compiling whatever understood. They were always there to short out complications and find easy solutions to them.I would take this occasion to give my special thanks to them. Without whom I would not have learned the practical application of the course we are studying. This report has had cooperation of my friends, class mates and my parents who gave us the most comfortable and friendly environment, which is necessary for a person to work freely and easily Last but not the least I would like to thank faculty at BHU who have always cheered me and boosted my confidence. Table of Contents Contents | Page no. | Chapter 1| | * Introduction| 1| * Statement of problem| 3| Aim| 4| * Objective| 4| | | Chapter 2| | * Methodology| 5| * Data gathering| 5| * Data analysis| 5| | | Chapter 3 – Findings| 6| | | Chap ter 4 – Summary| 13| | | Chapter 5 – Conclusion and recommendation| 14| | | Chapter 6 – Bibliography| 15| * | | Chapter 7 – Annexure| –| | | CHAPTER – 1 Introduction The internet is the most liberating of all mass media developed to date. It is participatory. It is not meant solely to push content, in one direction, to a captive audience, the way movies or traditional network television did.It provides the greatest array of entertainment and information, on any subject, with any degree of formality, on demand. It is the best and the most trusted source of commercial product information on cost, selection, availability, and suitability, using community content, professional reviews and peer reviews. One of the best channels for promoting brands, products and businesses is Internet advertising and it has evolved into one of the most explored new mediums available today.According to the Indian Revenue Service, the Internet has outperformed all other diverse media channels in terms of compound annual growth rate (CAGR), with figures reaching up to 37. 3 percent. This is much higher than the registered growth rate for terrestrial television, at 7. 1 percent CAGR, print media at 3. 7%, CAGR and cinema at only 3. 1% growth rate. The number of online users in the country is steadily growing. As of 2010, there are 81 million Internet users in India out of the 1. 17 billion total populations, for a 6. % penetration rate according to statistics from the International Telecommunication Union (ITU). These figures will continue to grow rapidly in the coming years as more operational Internet providers will open up shop and gain more subscribers. In India, the same as everywhere else, the cost for marketing in traditional forms of mass communication like television, radio and print are very cost-prohibitive in terms of the ratio of cost against market reach. Internet marketing is much more cost-efficient as it does not cost usinesses that much to create websites, maintain opt-in lists, and other online advertising techniques. Traditional advertising media uses a shotgun hit-and-miss approach, while Internet marketing tools are aimed towards more targeted audiences. Internet marketing methods such as pay-per-click, pay-per-action and pay-per-play advertising can solicit response only from targeted audiences giving advertisers more cost effective advertising displays to market their products. Internet marketing uses more inter active tools that engage consumers in a more in-depth manner than traditional passive media.Potential customers can readily provide their comments and feedback, giving company’s real-time analysis as to what customers need in order to better align their marketing strategies. On top of that, Internet marketing tools have better and faster ways of measuring marketing statistics, giving them insights as to what would be more appealing to their targeted customers. Internet marketing is m ade more effective due to word-of-mouth or viral marketing, with much Internet marketing content easily shareable through various popular social networking sites in India such as Orkut, Facebook and Bharatstudent.Such online content can also be shared through blogs and video sharing sites, giving the potential of reaching a wider audience even more. In a report published by the Internet and Mobile Association of India, the average Indian user spends approximately 3. 5 hours a week, or 26 minutes a day, on the Internet and would spend 12% less time during the weekends. The study also reported that Indian women spend less time on the Internet than men and less so during the weekends. The report also indicates that activities on social networking sites peak by 12% on Fridays.A recent survey conducted by research companies in the advertising industry led to estimates that will place internet advertising revenues close to $428 billion in 2011, a big jump from last year’s $220 bill ion revenues. 21 percent of global Internet users now consider online advertising to be more relevant than traditional media such as radio, television, newspapers and magazines. According to a report from eMarketer, spending for online advertising in the United States rose by 13. 9 percent last year.Indian companies are now putting more confidence in internet advertising and many are ready to commit advertising dollars in this marketing channel for this year and in years to come. The rapid growth of the Internet in the nation as well as the growing popularity of social media networks are prompting commercial and business advertisers to expand their marketing initiatives to include Internet advertising – and take Indian businesses to a whole new level. According to Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania.He said that the Internet shatters all forms of advertising. â€Å"The problem is not the med ium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,† he writes. Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most internet sites. As respondent will neglect the advertisement made. Internet advertising will rapidly2 lose its value and its impact, for reasons that traditional way of advertisement cannot be used on net.Reason behind the study was to determine how internet user is benefited by internet advertisement and what they feel about the advertisement they are exposed on internet. Statement of the Problem Internet advertisement is evolved into one of the most explored new mediums available today and cheaper mode of promoting the product, the rapid growth as well as the growing popularity of social media networks, making business houses to use internet advertisement for promoting their product. It becomes necessary to study how internet users impacted from the advertisement they are exposed to, made by these business houses. AimThe study aims to find what features internet user look for, in the internet advertisement; how it can be more users friendly and which section of society (i. e. group of society on the basis of age, education etc. ) is interested on which type of internet advertisement. Objectives The objective of the study was to: * Determine group of society (i. e. on the basis of sex, age, education, income) interest in internet advertisement; * Trace the internet usage pattern of user; * Find how internet user respond to internet advertisement and * Find whether internet user trust on ad and feel secure to trade online.Limitations 1. The study is heterogeneous because internet usage of different people is different. 2. It is quite possible that, respondent may not answer honestly. 3. The study conducted on small population might not represent the actual problem s ingrained in the society as a whole. 4. Only consumer perspective has been taken, view of advertiser has not been considered while doing the study. 5. Time and money was also the constraint. CHAPTER – 2 Methodology Design – The research is on the survey-based design. Reporting of Data – The data is in quantitative form. * VARIABLES –Divided into four section and each section have different sub-sections. Each section dealt with the variables of respective objectives. Section A – Deals in Demographic analysis of society Section B – Deals in internet usage pattern Section C – Deals with how users respond to internet ad Section D – Deals in trust and security on ad and online transaction pattern respectively * Sampling – The internet user is chosen by Purposive Sampling i. e. , Non-probability sampling method. 60 is the sample size; reason behind this is the shortage of time and other resources. * Instrument – Quest ionnaire is used as an instrument. RESPONDENTS – For this study, respondent was those who use internet. Person were taken from cyber cafe and randomly from public who use computer or laptop for surfing internet Chapter – 3 Findings and Discussion Section – A Demographic analysis of society on the basis: * Sex * Age * Education * Income The reason behind asking questions related to sex, age, education and income is to support and give meaning to answer. We can now categories’ our question according to gender – male, female; age – under 20 or 20-30, 30-40, etc; education – primary, secondary, graduate or post graduate and income level (p. . )- under 20000, 20000-30000 etc. We found the below given details:- Sex| | | | * Male | 40| * Female| 20| Age| | | | * Under 20| 12| * 20-30| 24| * 30-40| 20| * 40-50| 2| * 51-60| 2| * Over 60| 0| Income/p. m. | | | * under 20000| 30| * 20001-40000| 20| * 40001-60000| 6| * 60001-80000| 4| | | Educati on| | | * >8| 2| * 8 >_10| 4| * 11 & 12| 6| * Graduate| 30| * P. G. | 18| Evaluations of Section A From this section we can conclude, male are more internet friendly than female, mostly the person who fall under the age group of 20-30 followed by 31-40 age group use internet.I also observed that those who either pursuing or completed higher education find it easy to use internet. I have analyzed that graduate and post graduate person used to transact online. ******************************************************* Section – B This section tells about Internet using pattern of individual Online surfing| | | * everyday| 32| * once a week| 24| * once a month| 4| From 32 respondents who use to surf internet daily, among them 25 was male and rest 7 was female. So we can generalize that male are more habitual of et and so more exposed to online ad, Female was more in other two cases 10 and 3 respectively. Per session | | | * >1hr| 40| * 1-2 hr| 16| * 2